Facebook Ads vs Boosted Posts: Which Should You Choose?

​What's the difference and how can you save money? This is a Facebook advertising smackdown with one of the biggest debates on the ad platform. Let's look under the hood together.

Key takeaways from this blog:

• Easily decide on the goal of your facebook ad and pick the right type of ad to run!
• Boosting a post is the easiest way to be seen and engaged with. Perfect for content.
• Facebook ads give you more options specific to helping you generate leads.

Picking between a boosted ad or using the facebook ads manager isn’t a simple answer but this guide will help you decide what’s best for you.

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What is a boosted page post?

It’s basically a stripped down version of the ad manager. You can still run ads, but your options are extremely limited.

Years ago it was simple. Post something on your business page and everyone who likes your page will see it. Now? Hardly any of them will actually see the post unless you boost it.

Boosting posts are great for visibility on your content. Just make sure to pick the ones that have a good return on your investment.
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Boosting increases your likes, comments & shares.

When do I know if I should be boosting it?

Boosting is usually best for branding plays with no call to actions.
 
Real Estate Examples:

• Open houses / new listings
• New team member joins your team / you join a team
• New office opening / new branding / new signs & cards
• Monthly market stats
• Local news impacting real estate (new highway, transit, taxes, mortgage, taxes changes, etc)
• Bragging (awards, sold over asking, etc)
• Exclusive listing / coming soon
• Just sold

How do you do it?

You have 2 main options….

1. Target the people who like your page.
2. Target people based on demographics.

I’ll use the bragging post as a example for each:
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********************** Watch video for examples (video at top of this page).

Example of targeting people who "like" my page:

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BIG milestone ? and super proud of our team… we sold 168 homes last year! Making us the #1 team in the area based on sold stats below*

Thank you to all our friends and family who keep trusting us with the referrals of friends and family… because of you 80% of our clients came from referrals & repeat business.

#ThankYou for putting us on the map ?

Do you know someone we can help this year? Maybe it you? PM me and I’ll share my home buyer plan and/or home seller plan.

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Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.
Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values

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* Stats based on residential units sold from January-December 20XX in the Oshawa area. Not intended to solicit buyers and sellers under contract.

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Example of targeting based on demographics:

OPEN HOUSE alert ? this Saturday from 2-4 located at 653 Idylwood Crt Oshawa ?

Can’t make the open house? Request a private showing or virtual tour online ? (message us today).
It’s a legal duplex. Live in one unit and rent out the other! It has…

? 5 bedrooms
? 2 washrooms
? 2 kitchens
? 4 car parking
☔️ 1 car garage (attached)
? Listed at $699,000
 
?? Have questions? Want more info? Contact us directly below… or send us a private message.

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?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.

​Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values
 
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Not intended to solicit buyers and sellers under contract.

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Will it generate me leads?

Probably not directly, but over time it’s a branding play and the cheapest way to remind your sphere of influence (database) who you are and what you do. A simple rule is 1-2 boosted posts per month running for 2 weeks at a time. Cost? Budget 5-10 per day.
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You can also boost a ad directly from the ad manager. 

What’s the difference with Facebook ads?

​Take a look at this cheat sheet. It shows the advantages with running ads using the facebook manager.

You get more options when using the ad manager:

How do I find the facebook ad manager? Where is it?

Click here: www.facebook.com/ads

What are some Real estate facebook ad examples?

Running ads using the ad manager is ideal when you are trying to generate leads.

Real Estate ideas:
 

• Open house list
• Video views
• Featured listing types (bungalows, townhomes, condos)
• When do I know if I should be running ads?
• Buyer seminars
• Seller seminars
• House Value Reports
• Just solds *example below*
• Buyer email alerts
• Investing in real estate info (listings, webinar, course)
• eBooks & giveaways
• Out of area listings (bait and switch, but in a good way)

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Another home sold in the L1G area! [Oshawa, Ontario]

When one home sells it creates a chain reaction in the area. We are specifically looking to match up future home sellers with current home buyers in the L1G area.

Resent sales impact your homes value and because of the sale you now have a lower supply of listings in the area (and this is a good thing for you).
 
Curious if selling is your next option? Ask us for our home seller report. It’s a free information package that covers how much your home is worth, shows you homes you would be competing with and a copy of our home seller plan. We’ll also match you up with homes that fit your criteria if you are thinking of buying in the area. It’s like a passive way to do your information gathering.

It’s worth a talk. Our consultation is free and you only pay if your home sells. We have no up front costs and can go over everything in person, over Skype or simply by phone.

Call or text me at: 905-903-5442
Or email agentsemail@email.com
You can also private message us today. We’ll follow up.

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Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.

Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values

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Not intended to solicit buyers and sellers under contract.