Want to look your best on a Zoom call (or when self filming video)?

I discovered a company called SmallRig that makes modular attachments so you can build a portable recording studio like mine!

I’ll list links to all the gear below…

Chelsea Peitz and Danny Wood talked ideas during a webinar on how real estate agents can use Instagram. This is a summery of the 1 hour session they did. Highlights include:

• How to get Instagram swipe up link to website
• How the Instagram algorithm works
• Linktree and Shor.by
• Instagram story strategies
• Instagram Business Vs Personal account
• The Instagram highlight section
• Instagram analytics
• Adding a contact button and more!

Chelsea has a new book titled: "What to Post" and it covers how real estate agents can use Instagram to gain new business and reach a wider audience.

Add Danny Wood: https://www.instagram.com/calldanwood
Add Chelsea Peitz: https://www.instagram.com/chelsea.peitz

Buy her book: www.whattopostbook.com
More real estate training: www.patreon.com/DannyWood

Below is a transcription... 

Hey, what's up? My name is Danny Wood, this is blog number three. And today we're going to be covering Instagram tips and tricks. Now I was really fortunate to have Chelsea on my show. We did a full one hour webinar on Instagram marketing for real estate agents. This will apply to any industry, regardless of what you're in, but we focused on real estate just because. And one of the main things we want to have you do is work smarter, not harder, because a lot of people are spinning their wheels with Instagram. They don't feel like they're getting anything from it. So this is what we're going to cover it today.

Now if you want to go deeper, she does have a book, it's called What to Post. It's just released. WhatToPost.com is where you can get the book, and it's all about Instagram's strategies for the real estate industry. So I definitely encourage you head on over to that. But I want to uncover what we did for the webinars.

So we did a one hour webinar. I'm going to shrink it down as much as possible to just the highlights. The first thing she starts with is the user name and field name. And this name field, if you look at it, if you go to your account, you probably have a picture of you and then your name. It makes a lot of sense. But she says, "Instagram has two fields that are searchable, the name one and put the top and then the one underneath your profile picture." So the one under your profile picture, you should actually probably use for keywords, if you want free organic growth. So her example is better than my example. Her says, "Instagram for real estate."

So think of what are the things that you do. Toronto real estate? Maybe you want to put that in there because it's searchable. The rest of the bio is not searchable. So you really want to leverage this for all that you can. The main thing she's going to ask a person when she's doing an audit with them would be, "Are you on a business account or a personal account?" And a lot of people fear this because they don't want to be on a business account because we all know what happened with Facebook, with the business page. It's just like everything tanked, right? And you like the way it is.

Well, she says there's no negative impact on having a business account over the personal account. There's just a bunch of extra positives and bonuses that you get. So why would you want to miss on that? So there's no algorithmic difference whatsoever. So you should be on a business page. The only difference I found was if I posted something on my personal Instagram and I shared it, it would go to my personal Facebook and I liked that that was a good feature. But once I use the Instagram for business, then it wouldn't link the two. It wouldn't go into my personal Facebook. And that's the only drawback that I've found. But everything else is way worth it.

So first of all, you get a contact button. So you can add a contact button on your Instagram account now, and it's not new, but it might be new for you. Wouldn't you like to have people calling you? You can add a call, a text, or an email button right on at the top of the page. So I use this and I'm getting calls, right? And I'm not saying that you're going to use it and you're going to start getting calls, but if you're not using it, you're definitely not getting calls, right? So take a look at that. You can add a contact button, because you're using the business page.

During the live webinar. I was shocked to discover this, that it shows analytics of all of your content, and you can really slice it many different ways to look at it. But the main thing that I got was of my top three posts, all three of them were IGTV videos. Well, you know what that means to me? I need to make more IGTV videos. So it will show you what's working and what's not. And I'm not saying your answer is that you need to make Instagram TV videos. That's what my audience tunes into. But maybe your audience will tune into pictures of cats versus dogs, as an example. So you'll see the common threads and then you'll be able to maneuver strategically, working smarter and not harder.

In the bio, you should have a unique value proposition. So she's going to say, for example, her says, "I share real estate marketing tips that help you grow your biz & make more money doing what you love. DM me for free Instagram audit, helpful downloads, click here." So I love the two step process where she has two call to actions. One is for a direct message for a free audit and then the other one is to take action to go somewhere else. So I literally just copied her basically word for word, because if it works rock it.

So I said, "I help brokerages with recruiting and real estate agents with marketing message me for a free audit/consultation if you want to grow." And then I give them the link to take more action. So I really like that two step process where you add two unique value propositions into your bio. If you're not, then you're not getting anything right? So take a look, use what we're doing, modify it to be your own.

One of the things I discovered is that the Instagram stories, I thought they were all just deleted. They'll have a 24 hour shelf life and then they're gone. They're archived. So you can go back to all of your past stories, pull them together, and group them into different groups, like a highlight. At the top of this page here I have a banner and it has the different icon. So I put speaking, recruiting, marketing and blog. But maybe you want to highlight friends, family, food and fun, or whatever, right? Think of it as like a mindshare mission of all the things that you're up to in life and somebody goes to your Instagram account, what's the thing that you want them to know about

So that's what these groups are all about. And the fact that they're archived, you can go back in time and create a clean slate of a whole bunch of little groups of archived stories. It's pretty cool. You should be doing it. I don't know why you're not if you aren't. And you can head on over to Etsy and search Instagram story highlight icon, and there's hundreds of thousands of them already made. You can just buy them, $5, or $10, download a pack of them and then you've got concise, clean branding across the top of all of your highlights, like little buttons. And you can see mine here. There's a real estate example I put on the screen. There's tons of real estate examples that are already done for you. You don't even have to design them.

Now for our Instagram stories, we're using this approach. It's a strategy. We're looking at the screen size and then we're dividing it into three sections. The very top section is a banner for your branding, or a call to action, or whatever. And then we use negative space. That way we could add things like buttons and texts and stickers. And then underneath that is going to be the photo of the actual post. So when we post something, we actually break it up into three sections and we make sure to include lots of room for negative space. That way we can add things like hashtags and user names, or we could add things like interactive buttons. Otherwise, you're putting your content on top of other contents. So pre-build your story with the thought of having a negative space in mind.

Now, of all the tips and tricks that you're going to learn from anybody on any social media platform, the answer is always going to come down to engagement. So if for example, you have 500 friends on Instagram, and all 500 of them post something today, are you going to see all 500 posts? No, you're not. And so how does Instagram determine whose posts they're going to show you? Here's an example of how I did that strategy. I posted this on Facebook and I said, "Hey, we're doing a webinar. We're going to record it. You can join live. Who's interested?" That's basically what I said. And 180 people commented saying, "I do, I want it, this is my email", whatever. So I used it as an opportunity to build and grow my database and my sphere of influence.

Now had I just posted on Facebook saying, "Hey, I'm doing a webinar. This is the date and time. This is the link to register." Do you think I'd get 180 people? No, I'd probably get like five, or 10 or something. But because I got really interactive with it and I would comment and tag them back and then thank them and private message them, it's all part of the algorithm. So now when I do another event like this, I'm going to be higher on their awareness radar. It's awesome.

So the four main ways that you can increase your engagement would be direct messages, that's probably the biggest one. If you can get a real conversation with a real person and it goes back and forth multiple times, that's huge. So now when you post in the future, there's a good chance that they will see your posts. Comments, likes, story replies. Those are all easy little touches that don't cost you anything. It's just like, here's the thing, it's called social media for a reason. You got to be social with it. If you're not going to be social with it and you don't want to do it, that's fine, just don't waste your time not doing it. I'd rather you not even try, instead of you saying, "Yeah, I got Instagram. It doesn't work for me." It's cause you're not working it. You have to actually be interactive with people and not be shy.

Now of all the questions I was asked, this is the biggest burning one that people have, and that is how do you get that swipe up feature in your story when a person can swipe up and it will link them to your website. Instagram has a rule that you need a 10,000 followers before that will unlock and even some people that have 10,000 followers, that's not even unlocked for them yet. I'm going to share with you the answer, but I'm not going to give it to you. What I want you to do is I want you to go to Chelsea's Instagram account. I'm going to point to her name. Underneath her name. If you scroll down when you're on her profile is a IGTV button, Instagram Television. Click on that tab and then scroll down even further. And you're going to see this little video called Insta Story Swipe Up Hack Free, Under 10,000 Followers. So that video is going to break down how you can get that for free when you're under 10,000 followers.

So when you're there tell her I sent you, or tag me. I just want to know, did anybody actually go and watch the video? Because this is probably one of the biggest questions people have and I want to share it with you, but I don't want to give it to you. This is more like an Easter egg hunt so hopefully you appreciate it if you want the answer.

Now remember in the link description in the bio, you only have room for one link. Well we use tools, I use Shorby. This allows you to consolidate your call to actions, essentially. Because if you send people to your website, it's like a choose your own adventure. Who knows where they go. But with this, I can be way more tighter with my call to actions and the products and services that I'm offering. So these tools are really cool. I really encourage you to take a look at it, only if you have a lot of engagement, traffic and followers. If you don't, then save your money. You probably don't need these tools whatsoever.

However, if you do like free advice and you want to hang out a little more, this is my Instagram account. This is the Chelsea's Instagram account. You can take a picture of the screen by scanning the code, or just look us up by typing our usernames down below. That's it. That was video number three. This is the third blog I've done. Number four is coming up. I do a bi-weekly vlog and I encourage you to comment below. This is the only thing I care about. You can like and you can share and do all that other stuff. Awesome. But if you comment nothing makes me glow better than that, so thanks a lot.

Hey, what's up? It's Danny Wood here. I wanted to do vlog number two, which was going to be on relationship marketing. And a lot of real estate agents, they feel awkward when they're calling their database and I can totally relate. I'll tell you why. One of my life's goals is to have joy with everything that I do, and if I don't have joy doing it, I don't want to do it. Especially when it comes to work. We're trading time for money. It's one of the most valuable things. Time. And we're just wasting it on things that we don't like doing. So if it's not bringing me joy, I don't want to do it. And the joy totally was sucked out of me. As soon as I got into the real estate business, I walked in the front door and they gave me a wadded up crusty bunch of pieces of paper glued together.

I think they call it a phone book and they wanted me to go through such a book and cold call these people. I'm like, "Hold on, cowboy. I'm out on the middle of a desert, but that doesn't mean that's what I want to do. Anything else you can suggest for me?" And they're like, "Yeah, we got a couple more brick walls for you. How about you bug your sphere of influence? I mean, call your sphere of influence?" I'm pretty sure it's what they said. Yeah. I had to call my sphere of influence, my friends and family, Hey Joey, it's Danny Wood here. I haven't talked to you in 20 years, but I got my real estate license now and I'm really eager for that commission. How are the kids?" It didn't sit well with me. I didn't want to do that. So I'm like, "Okay, what else you've got?"

And they're like, "Well how about you prospect complete strangers for sale by owners and inspireds" and I'm like, "Oh my gosh, this is not why I got into business. I don't feel good. I don't want to show up and do this sort of thing." And this is the truth. It's hard for you to be inspired when you feel like an ass and if you don't have a good reason for why you're calling people you feel like ... and it wasn't until I discovered I needed a why that was bigger than me. Before with all the other past sales training I was taking, it was all about business first and it didn't sit well with me. So what I started doing was calling people for bigger reasons, that was more about them than it was for me. I came up with a two plan system. Plan A was the reason for the phone call, A stands for awesome.

Anything that was fun, positive and share worthy. That's why I was calling them. Plan B was business and I would pepper that in the conversation when, if and where it felt fitting. I never force the business conversation, I just let it flow. Let me show you a couple of examples.

You should gather a couple of agents from your office and do a yearly clothing drive. It's something you can all add to your marketing calendar as a yearly event. You'll be able to reconnect with everybody in your database with a positive touch point. It's easy. You just call them up and say, "Hey, we're doing a clothing drive. I'll swing by and pick it up. Would you participate? Just put it in the bag." A lot of people will say, "Yeah". And now what's happening is you got a face to face conversation because you're going to swing by and see them.

You're updating your database with their mailing address and their home address, which is key for a real estate agent to have and it's something you can do even quarterly if you wanted, but at least yearly do it as a group. You'll get positive press release. You can have a blog, social media and a whole bunch of stuff out of it. Above and beyond, just you connecting with people on a positive level.

Now we've all gone through these calling programs and coaching programs where they have us burn through our database for the first time and it's a blitz and you're like taking selfies of you doing and that's great. However, if you ask most agents three months later, if they're still doing it, they aren't. Most aren't. And the reason for that is because the second, third and fourth phone call, you run out of ideas.

Now remember I said everything I do is all about joy and it's inside me. Well on a quarterly basis I would set something in the future that was fun and totally random and experiential like a Segway tour or a fishing trip or poker, wine, beer tasting, it doesn't matter. It was always experiential and fun and that gave me another reason to connect with people and it was always different.

One time it might be a self-defense class, another time it could be a CPR course or maybe it's a make and take where it's a seasonal thing and we all show up, make stuff and then take it home based on that holiday. Be creative but have something on your horizon at all time because that's what makes it easier to pick up the phone and enroll people. Now as a self-employed professional, you obviously know other self-employed professionals and a lot of people in your database are going to be self-employed as well.

So why don't you do a share intel where everybody shows up at a restaurant or something and they go around table and talk about who they are and what they sell, like their product and service and then they tell one example of how they generate business. That's going to create cross pollination between other people in the room. So not only are you going to be the key player, the person in the center that organized the whole thing, but everybody else is going to get value from it and maybe you can do it on a quarterly basis, maybe even monthly if it gets big.

Now the whole time I'm calling people about my plan A in the back of my mind I'm thinking of plan B. When it's fitting, I'm going to slide in the business conversation depending on who the people are and more importantly depending how the conversation is currently going. If it's uplifting and I feel like they have time to talk a little bit longer, I'm going to go into plan B.

So an example of plan B is the homeowners. If you know somebody who owns a home, which I hope you do, you can call through your database and let them know, "Hey, we got this nosy neighbor alert and it will keep you updated on all the homes that hit the market. Just in your neighborhood. You'll see the pictures, the price, the home renovations, that sort of thing. It's free and it's easy. What's the best email?"

And now you're updating your database with homeowners, getting their email and their address, so that you can let them know of what's happening directly in their neighborhood. It's free for you, it's free for them, it's relevant to them. If you are going to create a drip program, this is the first one that you should do and it's absolutely free. A lot of people that you know are in business and or self-employed and into investing maybe. And if so you could do a monthly tour looking at duplexes, triplexes, fix and flips, power sales, that sort of thing.

And then I would create a smaller list of just the people in my database who are investors and once a month we could meet up and do a little tour looking at property. The cool thing about investors is that they don't have any loyalty. And the reason why that's cool is because they don't have loyalty to the other agents either. So unless they're under contract, don't step on that, but most of the time it's just a relationship game and you got to be the one that has the relationship with them. This is an easy touch for sure. The other thing is anybody who is an investor in your database, they have two homes, the one they live in and the one they rent out. You're in this game for another five years or 10 years I hope, right? While that person is probably going to be buying or selling more property in the future, and this is a great touch.

A lot of the people we speak to are tenants and they're not a lost hope. If a person is a tenant, I would be like, "Hey, what's current rent go for where you're at?" And they would tell me, "Oh, it's around $1,400 or $1,600 or $2,200" and then I would respond, "Well that's crazy because I actually have a list of homes for sale that you can own and the monthly mortgage is the same as what you're paying in rent. Would you be interested in that?" Now I would only say that if it's true, I don't know what your market is, you might not be able to do that approach, but I can in my market, hopefully you can in yours. Now in the back of my mind the whole time I'm tuning into one of these business related reasons and the list goes on.

I just gave you three. There's more pillars. Some of you do pre construction, some of you do military specific property like cottages and waterfront and condos, anything. So, have all these business pillars in the back of your mind and then when you're having a conversation, just go with the flow and fit it in. It's more important to pick up the phone and be consistent with dialing than it is to like hammer them down to be a buyer right on the spot or a seller right on the spot.

Now, if your office wants to set up an accountability group, just let me know. I can do that in house. We can do it remotely. You can do it with the team or with the entire brokerage, so just reach out. If you don't want to pay me, you can just steal my ideas right here. Idea number one is that your agents should be calling three people a day, three a day, three a day, three a day.

It's slow and steady. I'd rather a person call their database for the next three months, then burn through their database in one month and then just never touched it again. See, you can't win a marathon if you don't know how to tie up your shoes. So three a day you don't have to readjust your time blocking. It's easy. Just call three people and then move on.

Idea number two is anybody that you're touching, you should be adding to your database with updated notes. So as much information as you can, their phone number, their email, their address, what you talked about. Now, of all the ideas, this next one is the most important. If anybody is important enough to be in your database, they're important enough to have a next call date. If you put somebody in your database and there isn't a next call date assigned, what's going to happen is three months goes by, six months, a year, two years, three years, and now you're like, Oh, my database sucks. It doesn't work."

Well, it wasn't that it's you weren't working it. So I like doing the manual approach where I'll manually add a next call date to a person, because if you try and automate this, your whole database gets out of whack. You'll know what your gut instinct. Should I call this person in a year? Should I call them in six months or next week? So you set the next call date and that's the most important tip that I have of the day. So everything we've covered so far, it gives you three or four touches that's face to face that you can build and grow your database with people who know, like and trust you and it's not annoying. It's something you can do consistently and I hope that you do. Anybody who is a coaching member of mine is going to get a copy of all the downloads and the templates.

I have agent versions. If you want access as your office, your whole office can have access and your team as well. But anybody who is a coaching member currently, they're going to get the full download of the game plan of what we just covered step-by-step. I'm even going to give you a tracking sheet so that you can make a game of it and have fun and bring joy back to your business.

A lot of people, they don't have a database. I'm like how many people you got? 60? What? 60 you're over the age of 18 you know more than 60 people. So what I want to do is I want to take you through a program that goes through your phone to find all the contacts, goes through your email to find the contacts through your database, through your social media and there's memory triggers where you have to fill in the blank, takes about an hour for you to do this.

But at the end of it you're going to have a fresh updated call list. Now you can work towards your relationship marketing. On top of all of this I'm going to give you my real estate scripts. If you want to get more business heavy where you are calling for sale by owners and that sort of thing. So, I want to throw it in as a bonus.

Hopefully you watch this whole thing. The sun is literally about to go down over this hill, and I don't know if you know anything about the desert or not, but when the sun goes down, it gets cold, and I literally tracked way the hell out here. I'm in the middle of nowhere. Often the distance is a tailgate party. It's a full moon tonight and they're going to howl at the moon. So hopefully I make it.

See all vlog posts with video (and written).
Watch all vlog posts on the YouTube playlist.

Hey, what's up? It's Danny here. I want to try something totally new. I just heard fireworks go off in the background. It's the new year and I have a pretty cool setting. It's a prison, an old prison, and it goes with the theme of today's video, which is going to be about feeling trapped. My example of failing started with this vlog, but your example can be totally different, whether it's losing weight or trying something new or anything in general. We've all failed. So if you've ever been on that failed train, you'll totally appreciate where I'm coming from. When I failed with my vlog, there was three primary things that did that to me.

The first one was the gear and the process. So I overcomplicated all the gear that I needed and the process to actually edit the video and stitch it all together. It's just like really paralyzed me. Nothing ever felt natural and candid. It was very scripted, robotic and just shit is basically what I ended up thinking. Speaking of the script, I could never memorize a script. So I tried so many different things where I would put bullet points and tape it onto the tripod underneath the camera. But you could see me looking down and not looking into the camera. And then other things I tried was actually writing up a script and using a teleprompter. That one actually works really good. But the problem with it was my videos turned out to be just me talking into the camera and nobody wants to see that. So me doing a talking head video just wasn't going to cut it for today's modern world, we just don't have the attention span for that. So the teleprompter idea is awesome except for boring.

Now, whatever your project is that you're working on that you keep failing at, a lot of times we let stuff get in the way. So my example here is I'm looking at a GoPro. I actually loved the GoPro. I think everybody should have one. However, we all experience it where you buy something brand new thinking it's going to solve your problem and you take it out of the box, and you shoot your first little shot or you do whatever you do with it, and it's just like not what you expected. Everybody else made it look so much better than how you are doing it. And it's kind of embarrassing. When I see all the other footage that people are capturing with it, the clarity of the audio, the crispness of the scene, just like the whole cinematic sequence. And then I get it and it's just like, terrible.

So the process or the end result is never what you expected. I mean especially when you compare yourself to different people. So I just threw up three people in the screen here. There's Casey, Peter and Jessie, and these are three guys that I really, really, really look up to. The problem with me looking up to these guys is that I pale in comparison. I never cut it when I look at the quality of the work that they do. These are three YouTube. But it doesn't matter if it's three YouTubers that you are inspired by or if it's like a star that you look up to, an industry leader or a colleague down the hallway. What ends up happening is we get so distracted and blinded by the polish and the fake social world that we live in that we expect what we do to be the exact results as what they do. And if it's not even close, we're just kind of depressed and sad with ourselves. I definitely found myself in that boat because I just never found my groove.

So I got this video up here and it's showing behind the scenes. So a lot of the people that are ahead of you, there's usually a team behind them. And that team has a collective experience, whether it'd be like 20 years in that industry or 10 years or 15 or 30 and you're trying it for the first time, you have a collective experience of zero. We always forget this. And when I'm trying to do self filming like I am now, and then I want to go home and I want to edit this little video, I have to realize I don't have the army which is flying by right now. There's literally an air base and that's an army helicopter. So the army is flying away without me and I'm standing here by myself doing it.

So it's easy for them to look all high on their horse when they got a crew of people that can make them look good in any light. And then here we are over in the corner. If anybody can relate, you're like a horse, just a toy horse walking in circles and people are just walking by. They're not even like offering to help us. Right? So my problem initially started with the fact that on YouTube I'm over 500 videos right now, which is awesome. That's not the problem. I got about 300 that are public and 200 that are private. Now, there's an algorithm that YouTube really looks at and it's called audience retention. That's the play through rate. So if it was a 60-second video, what's the percentage of time people will stick through? Is it 10 seconds, 40, 60? Obviously, the higher the better.

Now, my problem with this audience retention is that I have really long format videos. They're like 40 minutes to 60 minutes, and ideally on YouTube, it should be more like 3 minutes to 12 minutes. So that's a huge problem for me. And because of that, YouTube is going to be penalizing my videos organically when people do searching. So I thought to fix this problem would be to just make shorter format videos, three-minute to eight-minute videos. So what I could do is take all of my old format videos, repurpose them into fresh content. So I thought I'd flipped the switch and create my own lane. I mean, I kept trying to compare myself to other vloggers and compare myself to other people that are doing things that just aren't my strengths and skillsets.

So I thought, why can't I just create my own lane? One thing I've discovered in my public speaking endeavors, when I'm on stage and I'm doing a presentation, the presentation that everybody is looking at actually isn't for them. The presentation is for me, it's a visual reference and a visual cue as to what I should be saying and keeping me on track for my story. So why can't I do the same thing where I just use my phone to tell a little story for you? So I'm using Keynote right now. Keynote is an awesome tool. It allows you to create presentations directly on your phone. Everything that you've seen in this video so far, I made on Keynote. All the animations of the text, all the actual videos that you're watching, it's just playing on keynote and I'm recording my screen as I talk to you.

What's really awesome about this little format, I feel, it gives me an organic script. I'm not reading something word for word and feeling like a robot and unnatural. It allows me to just tell my story and kind of bounce around, but stay in the lane. It also gives me the B-roll overlay footage for you so that it breaks up the monotony of being so boring and just staring at my face the whole time that I talk. And then also the cool thing about keynote is that you can do it in portrait mode. So I can create this presentation the size of my phone and then therefore I can upload it to things like Instagram stories and Facebook stories. And even Facebook and YouTube now allow you to upload in portrait mode, and when a person watches that, it takes up the whole screen. Basically, you're storytelling on the go.

This is going to be my new format and I want to know, if you stumble, will you make it part of the dance? Because I've literally been stumbling for years. I just stumbled on that word and I've been stumbling for years. Like literally, I bought my Sony DSLR camera like three or four years ago to make a vlog and then I was going to do another vlog of me doing adventures and having fun, and it just took the fun out of the fun by having to create all this content. Is just not why I wanted to do it. Now I have a real reason. My YouTube channel, the numbers are going to start to go down because of that audience retention rate and people just don't care for long format videos. So part of my stumbling enabled me to fail forward and find a solution. I think will work.

I don't know anybody else who's doing these types of videos where they're using a presentation on their phone to keep them on track, but I think you could do it as well. Let me share a couple ideas with you. Monthly videos. So if you were a real estate agent, you could create a presentation on your phone for the market stats of what's happened in your market, property types, that sort of thing. And then it could be a monthly video that you do and it only takes like a minute or two minutes to make. A product or service highlight video. So I could easily create, if I was in the car industry and a new car comes out, just like even in real estate as well. Kind of like going through a presentation, talking about all the highlights and you're like flipping the page of the magazine or flipping the page of the brochure or flipping through the listing photos of that property and you're just kind of talking about them.

About you, all real estate agents and all people in business should have an about you, about the team and/or about the company. So maybe you could start off with making that as your video. And then the client process. So a lot of the videos that I make, I intend on re-purposing for multiple reasons. I never make a video just for uploading a video's sake. I always have a reason for it. Many times it's either for a landing page or for like a followup sequence to educate a person as to why they should maybe enroll in that product or service. Hopefully, I just gave you a couple ideas. I don't know. I'm just kind of ... Time's up. They're shooting the cannons.

So we're standing in front of the prison here. Hopefully, you don't feel trapped. Hopefully, you fail forward. Onto the next vlog, I'm going to tell you a little secret. When you watch videos, there really is a trick that if you like that person's video or comment or share it, then the next time they upload a video, the algorithm will put that in your feed. So if you like this video and you like the idea, do you think this is a format I should keep rolling with? I want to try it out for a couple and see how it goes. So thanks a lot.

See all vlog posts with video (and written).
Watch all vlog posts on the YouTube playlist.