Caution when using OpenAi's ChatGPT: It should only be used as a idea generator. Never take what it gives you and copy / paste it.

Us it as a tool to help you take the 80% if gives you and make it 100% your own.

In this webinar I'll be sharing what prompts real estate agents are using get the best results.

Sometimes it's wrong and you'll run the risk of the blind-leading-the-blind. People fear AI will take all our jobs but at the same time they already use it like it should be.

​This is just a tool and I'll show you how to use it.

"Act as a"

By telling it to act as a specific industry it will produce better results with that dataset. Example: Act as a real estate coach and create a 30 day game plan for new agents.

"Using a URL"
You can give it a URL of a image and it can describe the photo. Knowing this you can give it your listing photos and tell it: "Create a MLS listing description of this property photo: URL"

"Continue"
ChatGPT can be limited in it's text output. The first time I noticed this was when I asked it to make a 20 point list but it only gave me 15... so I typed "continue" and it did! 

So if you have it writing a ebook and it only writes the first page or chapter you can simply say "continue" and it will.

"Research: _______"
Telling it to research any topic and the rabbit hole it uncovers is crazy! Such a handy way to learn about anything. You can flip this as a topic generator for your real estate content.

Example: Research buying a home for the first time. Or research selling a home for the first time. Research fixing and flipping a home for profit.

"Act as a"
I had it act as a appliance repair person and diagnose a coffee Keurig machine not heating up... and it basically made me a manual on the steps and it worked.

"Ask more questions before"
The results you get are only as good as the questions you ask. This is a way to have the AI ask you questions about the topic so it has a better understanding on what you want. Surface level questions get you surface level results.

"Start fresh" or "forget about previous conversations"
One of the cool features about ChatGPT is that once you start a conversation it remembers everything you tell it. Meaning future questions it'll reference past conversations. This is both a great feature but also it can get off track. To start fresh just tell it "start fresh" or "forget previous conversations"

We have a lot to unpack after that 12 week tour I just did. I'd say before you get distracted... the first thing you should do is book a free discovery call so we can chat ideas and direction.

​You can also call or text me anytime: (905) 903-5442

I'm a real guy and I'll really answer if you call. I'd love to hear your ideas and questions. It's not a sales pitch.

We can keep this conversation going. Please connect with me on my other social media...

Hey everyone! Danny Wood here. During todays webinar on "getting more listings" I shared many ideas and links.

The first was my script for calling your database. Download it here. 

I also shared a door knocking letter template. You can download that here.

I mentioned "done-for-you" marketing options such as Google PPC and Facebook ads. For that it's best if we just talked on the phone. My cell is (905) 903-5442.

If any of you are going geographic farming I mentioned a webinar interviewing top agents killing it at farming. Both those recordings are here.

Speaking of farming. I suggested running Google banner ads for $50... BUT I only suggest that if you already do direct mail, door knocking, outdoor billboards and community involvement. If you do... 100% check this: Farming banner ads.

Want to go deeper on any of the ideas I shared? Book a free coaching call here.

Watching this recording in the future? Pretend it's live and just text me your questions: (905) 903-5442

I appreciate being part of your board and speaking with you today. I hope you get some ideas that inspire you.

Dan Wood

Want to look your best on a Zoom call (or when self filming video)?

I discovered a company called SmallRig that makes modular attachments so you can build a portable recording studio like mine!

I’ll list links to all the gear below…

Chelsea Peitz and Danny Wood talked ideas during a webinar on how real estate agents can use Instagram. This is a summery of the 1 hour session they did. Highlights include:

• How to get Instagram swipe up link to website
• How the Instagram algorithm works
• Linktree and Shor.by
• Instagram story strategies
• Instagram Business Vs Personal account
• The Instagram highlight section
• Instagram analytics
• Adding a contact button and more!

Chelsea has a new book titled: "What to Post" and it covers how real estate agents can use Instagram to gain new business and reach a wider audience.

Add Danny Wood: https://www.instagram.com/calldanwood
Add Chelsea Peitz: https://www.instagram.com/chelsea.peitz

Buy her book: www.whattopostbook.com
More real estate training: www.patreon.com/DannyWood

Below is a transcription... 

Hey, what's up? My name is Danny Wood, this is blog number three. And today we're going to be covering Instagram tips and tricks. Now I was really fortunate to have Chelsea on my show. We did a full one hour webinar on Instagram marketing for real estate agents. This will apply to any industry, regardless of what you're in, but we focused on real estate just because. And one of the main things we want to have you do is work smarter, not harder, because a lot of people are spinning their wheels with Instagram. They don't feel like they're getting anything from it. So this is what we're going to cover it today.

Now if you want to go deeper, she does have a book, it's called What to Post. It's just released. WhatToPost.com is where you can get the book, and it's all about Instagram's strategies for the real estate industry. So I definitely encourage you head on over to that. But I want to uncover what we did for the webinars.

So we did a one hour webinar. I'm going to shrink it down as much as possible to just the highlights. The first thing she starts with is the user name and field name. And this name field, if you look at it, if you go to your account, you probably have a picture of you and then your name. It makes a lot of sense. But she says, "Instagram has two fields that are searchable, the name one and put the top and then the one underneath your profile picture." So the one under your profile picture, you should actually probably use for keywords, if you want free organic growth. So her example is better than my example. Her says, "Instagram for real estate."

So think of what are the things that you do. Toronto real estate? Maybe you want to put that in there because it's searchable. The rest of the bio is not searchable. So you really want to leverage this for all that you can. The main thing she's going to ask a person when she's doing an audit with them would be, "Are you on a business account or a personal account?" And a lot of people fear this because they don't want to be on a business account because we all know what happened with Facebook, with the business page. It's just like everything tanked, right? And you like the way it is.

Well, she says there's no negative impact on having a business account over the personal account. There's just a bunch of extra positives and bonuses that you get. So why would you want to miss on that? So there's no algorithmic difference whatsoever. So you should be on a business page. The only difference I found was if I posted something on my personal Instagram and I shared it, it would go to my personal Facebook and I liked that that was a good feature. But once I use the Instagram for business, then it wouldn't link the two. It wouldn't go into my personal Facebook. And that's the only drawback that I've found. But everything else is way worth it.

So first of all, you get a contact button. So you can add a contact button on your Instagram account now, and it's not new, but it might be new for you. Wouldn't you like to have people calling you? You can add a call, a text, or an email button right on at the top of the page. So I use this and I'm getting calls, right? And I'm not saying that you're going to use it and you're going to start getting calls, but if you're not using it, you're definitely not getting calls, right? So take a look at that. You can add a contact button, because you're using the business page.

During the live webinar. I was shocked to discover this, that it shows analytics of all of your content, and you can really slice it many different ways to look at it. But the main thing that I got was of my top three posts, all three of them were IGTV videos. Well, you know what that means to me? I need to make more IGTV videos. So it will show you what's working and what's not. And I'm not saying your answer is that you need to make Instagram TV videos. That's what my audience tunes into. But maybe your audience will tune into pictures of cats versus dogs, as an example. So you'll see the common threads and then you'll be able to maneuver strategically, working smarter and not harder.

In the bio, you should have a unique value proposition. So she's going to say, for example, her says, "I share real estate marketing tips that help you grow your biz & make more money doing what you love. DM me for free Instagram audit, helpful downloads, click here." So I love the two step process where she has two call to actions. One is for a direct message for a free audit and then the other one is to take action to go somewhere else. So I literally just copied her basically word for word, because if it works rock it.

So I said, "I help brokerages with recruiting and real estate agents with marketing message me for a free audit/consultation if you want to grow." And then I give them the link to take more action. So I really like that two step process where you add two unique value propositions into your bio. If you're not, then you're not getting anything right? So take a look, use what we're doing, modify it to be your own.

One of the things I discovered is that the Instagram stories, I thought they were all just deleted. They'll have a 24 hour shelf life and then they're gone. They're archived. So you can go back to all of your past stories, pull them together, and group them into different groups, like a highlight. At the top of this page here I have a banner and it has the different icon. So I put speaking, recruiting, marketing and blog. But maybe you want to highlight friends, family, food and fun, or whatever, right? Think of it as like a mindshare mission of all the things that you're up to in life and somebody goes to your Instagram account, what's the thing that you want them to know about

So that's what these groups are all about. And the fact that they're archived, you can go back in time and create a clean slate of a whole bunch of little groups of archived stories. It's pretty cool. You should be doing it. I don't know why you're not if you aren't. And you can head on over to Etsy and search Instagram story highlight icon, and there's hundreds of thousands of them already made. You can just buy them, $5, or $10, download a pack of them and then you've got concise, clean branding across the top of all of your highlights, like little buttons. And you can see mine here. There's a real estate example I put on the screen. There's tons of real estate examples that are already done for you. You don't even have to design them.

Now for our Instagram stories, we're using this approach. It's a strategy. We're looking at the screen size and then we're dividing it into three sections. The very top section is a banner for your branding, or a call to action, or whatever. And then we use negative space. That way we could add things like buttons and texts and stickers. And then underneath that is going to be the photo of the actual post. So when we post something, we actually break it up into three sections and we make sure to include lots of room for negative space. That way we can add things like hashtags and user names, or we could add things like interactive buttons. Otherwise, you're putting your content on top of other contents. So pre-build your story with the thought of having a negative space in mind.

Now, of all the tips and tricks that you're going to learn from anybody on any social media platform, the answer is always going to come down to engagement. So if for example, you have 500 friends on Instagram, and all 500 of them post something today, are you going to see all 500 posts? No, you're not. And so how does Instagram determine whose posts they're going to show you? Here's an example of how I did that strategy. I posted this on Facebook and I said, "Hey, we're doing a webinar. We're going to record it. You can join live. Who's interested?" That's basically what I said. And 180 people commented saying, "I do, I want it, this is my email", whatever. So I used it as an opportunity to build and grow my database and my sphere of influence.

Now had I just posted on Facebook saying, "Hey, I'm doing a webinar. This is the date and time. This is the link to register." Do you think I'd get 180 people? No, I'd probably get like five, or 10 or something. But because I got really interactive with it and I would comment and tag them back and then thank them and private message them, it's all part of the algorithm. So now when I do another event like this, I'm going to be higher on their awareness radar. It's awesome.

So the four main ways that you can increase your engagement would be direct messages, that's probably the biggest one. If you can get a real conversation with a real person and it goes back and forth multiple times, that's huge. So now when you post in the future, there's a good chance that they will see your posts. Comments, likes, story replies. Those are all easy little touches that don't cost you anything. It's just like, here's the thing, it's called social media for a reason. You got to be social with it. If you're not going to be social with it and you don't want to do it, that's fine, just don't waste your time not doing it. I'd rather you not even try, instead of you saying, "Yeah, I got Instagram. It doesn't work for me." It's cause you're not working it. You have to actually be interactive with people and not be shy.

Now of all the questions I was asked, this is the biggest burning one that people have, and that is how do you get that swipe up feature in your story when a person can swipe up and it will link them to your website. Instagram has a rule that you need a 10,000 followers before that will unlock and even some people that have 10,000 followers, that's not even unlocked for them yet. I'm going to share with you the answer, but I'm not going to give it to you. What I want you to do is I want you to go to Chelsea's Instagram account. I'm going to point to her name. Underneath her name. If you scroll down when you're on her profile is a IGTV button, Instagram Television. Click on that tab and then scroll down even further. And you're going to see this little video called Insta Story Swipe Up Hack Free, Under 10,000 Followers. So that video is going to break down how you can get that for free when you're under 10,000 followers.

So when you're there tell her I sent you, or tag me. I just want to know, did anybody actually go and watch the video? Because this is probably one of the biggest questions people have and I want to share it with you, but I don't want to give it to you. This is more like an Easter egg hunt so hopefully you appreciate it if you want the answer.

Now remember in the link description in the bio, you only have room for one link. Well we use tools, I use Shorby. This allows you to consolidate your call to actions, essentially. Because if you send people to your website, it's like a choose your own adventure. Who knows where they go. But with this, I can be way more tighter with my call to actions and the products and services that I'm offering. So these tools are really cool. I really encourage you to take a look at it, only if you have a lot of engagement, traffic and followers. If you don't, then save your money. You probably don't need these tools whatsoever.

However, if you do like free advice and you want to hang out a little more, this is my Instagram account. This is the Chelsea's Instagram account. You can take a picture of the screen by scanning the code, or just look us up by typing our usernames down below. That's it. That was video number three. This is the third blog I've done. Number four is coming up. I do a bi-weekly vlog and I encourage you to comment below. This is the only thing I care about. You can like and you can share and do all that other stuff. Awesome. But if you comment nothing makes me glow better than that, so thanks a lot.

It’s basically a stripped down version of the ad manager. You can still run ads, but your options are extremely limited.

Years ago it was simple. Post something on your business page and everyone who likes your page will see it. Now? Hardly any of them will actually see the post unless you boost it.

Boosting posts are great for visibility on your content. Just make sure to pick the ones that have a good return on your investment.
​
Boosting increases your likes, comments & shares.

Boosting is usually best for branding plays with no call to actions.
 
Real Estate Examples:

• Open houses / new listings
• New team member joins your team / you join a team
• New office opening / new branding / new signs & cards
• Monthly market stats
• Local news impacting real estate (new highway, transit, taxes, mortgage, taxes changes, etc)
• Bragging (awards, sold over asking, etc)
• Exclusive listing / coming soon
• Just sold

You have 2 main options….

1. Target the people who like your page.
2. Target people based on demographics.

I’ll use the bragging post as a example for each:
​
********************** Watch video for examples (video at top of this page).

Example of targeting people who "like" my page:

BIG milestone ? and super proud of our team… we sold 168 homes last year! Making us the #1 team in the area based on sold stats below*

Thank you to all our friends and family who keep trusting us with the referrals of friends and family… because of you 80% of our clients came from referrals & repeat business.

#ThankYou for putting us on the map ?

Do you know someone we can help this year? Maybe it you? PM me and I’ll share my home buyer plan and/or home seller plan.

---

?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.
Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values

---
​
* Stats based on residential units sold from January-December 20XX in the Oshawa area. Not intended to solicit buyers and sellers under contract.

Example of targeting based on demographics:

OPEN HOUSE alert ? this Saturday from 2-4 located at 653 Idylwood Crt Oshawa ?

Can’t make the open house? Request a private showing or virtual tour online ? (message us today).
It’s a legal duplex. Live in one unit and rent out the other! It has…

? 5 bedrooms
? 2 washrooms
? 2 kitchens
? 4 car parking
☔️ 1 car garage (attached)
? Listed at $699,000
 
?? Have questions? Want more info? Contact us directly below… or send us a private message.

---

?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.

​Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values
 
---
 
Not intended to solicit buyers and sellers under contract.

Probably not directly, but over time it’s a branding play and the cheapest way to remind your sphere of influence (database) who you are and what you do. A simple rule is 1-2 boosted posts per month running for 2 weeks at a time. Cost? Budget 5-10 per day.
​
You can also boost a ad directly from the ad manager. 

​Take a look at this cheat sheet. It shows the advantages with running ads using the facebook manager.

Click here: www.facebook.com/ads

Running ads using the ad manager is ideal when you are trying to generate leads.

Real Estate ideas:
 

• Open house list
• Video views
• Featured listing types (bungalows, townhomes, condos)
• When do I know if I should be running ads?
• Buyer seminars
• Seller seminars
• House Value Reports
• Just solds *example below*
• Buyer email alerts
• Investing in real estate info (listings, webinar, course)
• eBooks & giveaways
• Out of area listings (bait and switch, but in a good way)

Another home sold in the L1G area! [Oshawa, Ontario]

When one home sells it creates a chain reaction in the area. We are specifically looking to match up future home sellers with current home buyers in the L1G area.

Resent sales impact your homes value and because of the sale you now have a lower supply of listings in the area (and this is a good thing for you).
 
Curious if selling is your next option? Ask us for our home seller report. It’s a free information package that covers how much your home is worth, shows you homes you would be competing with and a copy of our home seller plan. We’ll also match you up with homes that fit your criteria if you are thinking of buying in the area. It’s like a passive way to do your information gathering.

It’s worth a talk. Our consultation is free and you only pay if your home sells. We have no up front costs and can go over everything in person, over Skype or simply by phone.

Call or text me at: 905-903-5442
Or email [email protected]
You can also private message us today. We’ll follow up.

---

?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.

Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values

---
​
Not intended to solicit buyers and sellers under contract.

Sorry, I didn't mean to yell. It's just that I see a missing opportunity with your business cards.

Why hand out your cards, when you should be capturing other peoples info and building your own database?
​
I use to use these free templates (you can download and have today)! See below...

These are great at open houses and door knocking. People feel comfortable writing on these cards VS a big sheep of paper. The paper subconscious feels like a contract... but these contact capture cards just feel more natural.

They also fit in your pocket so you have them at all times. They are also universal. Use them at events, networking, door knocking, open houses... basically anytime you are asked for a card.

* You still need business cards with all your info, but these are better 80% of the time (unless the other person has a business card. In that case just exchange cards).

As a real estate agent we know you have to do a lot of juggling… and it’s easy to forget something, or drop it in the cracks. Checklists are a proven system that mega teams and top agents across the country use.
Below are buyer and seller checklists for you as a real estate agent. Like a coming soon ckecklist, or a new buyer checklist.
 

That folder system is good, but personally I found when they were stapled to a folder... they could get easily forgotten about. So that’s why I used the poster style. I had 4 printed and pinned up on my office wall for the entire team to see and use. Above is what the poster style looks like. The 4 we used were; the new buyer checklist, buyer close checklist, new listing checklist and the seller close checklist.
 
Many agents are more comfortable with paper, but you can download these checklists and import them directly into your database. *Most databases don’t have a checklist feature, so I bet most will still enjoy the paper system. Use whatever works with you.
 
Real estate agent templates and examples to download:

• New Buyer Checklist – poster 11x17 (.ppt) (.pdf)
• New Buyer Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
• Buyer Close Checklist – poster 11x17 (.ppt) (.pdf)
• Buyer Close Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
• Listing Coming Soon Checklist – poster 11x17 (.ppt) (.pdf)
• Listing Coming Soon Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
• Just Listed Checklist – poster 11x17 (.ppt) (.pdf)
• Just Listed Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
• Open House Checklist – poster 11x17 (.ppt) (.pdf)
• Open House Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
• Seller Close Checklist – poster 11x17 (.ppt) (.pdf)
• Seller Close Checklist  – file folder sheet 8.5x11 (.docx) (.pdf)

 
We made different versions for different brands too:

• Red
• Blue
• Orange
• Purple
• Teal
• Yellow
• Black

 
Want to copy & paste? These lists will get you started:
 
Coming Soon Checklist:

• Order up sign with coming soon rider
• Lockbox / keys cut
• Arranger home staging consultation
• Take measurements, taxes, condo fees, etc
• Photographer / video tour
• Write description, local schools, walk score, etc
• Get showing instructions
• Upload video to YouTube
• Upload video to Facebook page
• Do a coming soon blog before it hits the MLS
• “Just Listed” direct mail
• “Just listed” ads on facebook / Instagram around address
• Cross-reference our buyers to see if any matches
• Send email to team RE: new listing w/ client info & listing info
• Post for free on classified ads ie: Craigslist
• Add client to database (name, phone, email, address, client notes, spouse, etc)
• Add to database as a “seller” type
• Put on office tour?
• Set listing agent up on “MLS alerts” to new listings / price changes in the area
• Listing expiring reminder
• Send “thank you” note
• Ask for referral

 
New Listing Checklist:

• Order up sign (open house rider if doing one)
• Lockbox / keys cut
• Arranger home staging consultation
• Take measurements, taxes, condo fees, etc.
• Photographer / video tour
• Write description, local schools, walk score, etc.
• Get showing instructions
• Post on MLS
• Upload video to YouTube
• Upload video to Facebook page
• Newspaper / Magazines photo & description w/ call-to-action
• Do a “just listed” blog about the home and the area
• Email client marketing kit with blog links, photos, videos and my contact info typed to easily share
• “Just Listed / open house” direct mail
• “Just listed / open house” ads on Facebook / Instagram around address
• “Just listed / open house” post on business page and share on personal wall
• Print materials for house (feature sheets, business cards, sign-in sheets, etc.)
• Cross-reference our buyers to see if any matches
• Send email to team RE: new listing w/ client info & listing info
• Post for free on classified ads i.e.: Craigslist
• Add client to database (name, phone, email, address, client notes, spouse, etc.)
• Add to database as a “seller” type
• Add client to “seller drip / follow up” plan
• Put on office tour?
• Set listing agent up on “MLS alerts” to new listings / price changes in the area
• Set feedback / update reminders
• Listing expiring reminder
• Send “thank you” note
• Ask for referral

 
Open House Checklist:

• Install open house rider
• Print off feature sheets, open house sign-in registration
• Print off all active listings and solds for the area
• Post open house on MLS and personal website
• Facebook ads targeting the area
• Door knocking / prospecting the week before
• Email marketing
• Post on classified websites for free
• Call client to remind and go over mutual expectations / reminders
• Plan signs for maximum visibility and have proper number of signs
• Create marketing kit for seller “open house invitations” w/ photos, video, links to site and our contact info to easily share w/ date, time and address
• Follow up with all buyers / sellers who visited
• Follow up with sellers w/ feedback

 
Seller Close Checklist:

• Get copy of offer to other agent
• Scan email a full copy to client
• Copy to lawyer
• Make sure we have the deposit and do a receipt of funds
• Do trade record and all papers required by office
• Order sign down 1 week before closing date
• Install a “SOLD” sign rider
• Remove lock box, return keys, gather feature sheets and other materials
• “Just SOLD” direct mail
• “Just SOLD” ads on facebook / Instagram around address
• “Just SOLD” post on business page and share on personal wall
• Update database with new address, missing contact info & notes about deal
• Add to birthday plan
• Change from “seller” type to “past client”
• Remove “seller” drip / follow up and change to “past client”
• Make client “we moved” cards to hand out with new address
• Send them “moving checklist” with utility numbers and to-dos
• Ask for testimonial
• Ask for referrals
• Handwritten note / closing gift
• Call 7 days before
• Call day of closing
• Call 3 months later
• Close file

• Let manager know if they should be working with us and to call them (recruiting)

 
New Buyer Checklist:

• Are they working with an agent?
• Are they pre-approved / financing?
• Do they need to sell?
• Are they renting?
• Add to Database (name, phone, email, address, spouse)
• Add to database as “Buyer” type
• Add follow up date
• Add criteria and client notes to database
• Set up on “buyer” drip / plan in database
• Sign buyer contract and do consultation
• Set up to get matching MLS listing alerts
• Follow up to make sure they are actually getting the alerts and happy
• Ask for referral

Buyer Close Checklist:

• Get copy to other agent
• Scan email to client
• Get a copy to the lender
• Make sure we have the deposit & do a receipt of funds
• Do a trade record and hand in all required papers to office
• Suspend client from MLS email alerts
• Book home inspection
• Waivers / amendments signed
• Forward copies waivers / amendments to office and lender
• Send them “moving checklist” with utility numbers and to-dos
• Save new address in database
• Add to MarketWatch (listings and solds around new house)
• Remove from buyer drip plan and change to long term client plan
• Change from “buyer” to “past client” in database
• Add to birthday list
• Call 7 days before move in
• Call day of move to check appliances, furnace, AC, etc.
• Call 3 days after “how’s it going”
• Call 3 weeks later “following up”
• Call 3 months later “following up / referral”
• Facebook ads “just sold”
• Make client “we moved” cards to hand out with new address
• Ask for testimonial
• Ask for referrals
• Handwritten note / closing gift
• Set up on “anniversary” reminders – 1 month before date
• Close file
• Let manager know if they should be working with us and to call them (recruiting)

 
These are just a start. You should have things to add to the list that’s unique to you, your business, the market you are in and the required paper and procedures. I suggest reviewing these with your manager and team to brainstorm and add your own spin on things.
I hope you use out of these for years to come and I see them pinned to your wall one day. I know they helped me.

Buyer video used on landing pages such as condos, luxury, waterfront, bungalows / ranch, etc:

Above was a example landing page layout targeting "investment property" leads but other pages could include:

• House Values
  
• Condos
  
• Luxury
  
• Waterfront
  
• Bungalows / Ranch style homes
  
• Relocation
  
• Cottage
  
• Commercial
  
• Becoming a REALTOR (hiring pages)

Rule based marketing (or programmatic marketing) is getting more & more targeted. It started back with Google PPC and you could set the rules that if a person is in your city & search “homes for sale in (city)” that your ads would appear.

Marketing has evolved since that. Now rules are being created based on our behaviours, what we are looking at, what device we are using, our social media profiles… and so much more!

As a real estate agent you can use rule based marketing to only connect with the RIGHT people, at the RIGHT time :-)

This video shows some examples.