|
Recruiting Real Estate Agents (the book).
BY DAN WOOD **Chapter One Concept (A Working Draft – please provide feedback, ideas, and corrections coaching@danwood.ca or 905-903-5442)** Thanks for being a book ambassador – www.brokeragenation.com/ambassador ——————-- Recruiting real estate agents can be a real grind for many managers. It tends to be a “relationships over a long haul” business model. My goal with this book is to shorten that so you have quick leads today, ongoing prospects monthly, and balance out over time. The problem with recruiting is this: “agents in” production doesn’t usually move brokerages. I mean, even if you are cheaper, it’s easier for them to be complacent--until something drastic happens. I’m writing this book primarily for broker-owners and office managers, but many of my ideas will work for teams and agents looking to grow too. So, please share this with anyone you know looking to grow. They can become a book ambassador for FREE and download the complete PDF version of the book as it’s written: www.brokeragenation.com/ambassador. Below is the first draft of the first chapter. Chapter 1) Recruiting Coaching Calls **A shrill whistle sounds through the crowd.** “Pull it in!” The team huddles around the coach. “Great play, guys,” he cheers them on as he pats the closest player on their shoulders and looks them all in the eyes, “but we can do better. Here’s how…” This is what I do with my recruiting coaching calls. I leverage what’s working for you. For some, it’s technology and lead generation. For most, it’s relationships and prospecting. Far too many come to me looking for a magic bullet when what they really need is a better way of holding the gun and enhanced ammo. *I’m not violent, but that was a good analogy. Typically, on our first coaching call, I’d throw mud at the wall to see what sticks. For some, it’s paid ads and social media. For others, it’s the traditional prospecting and relationship building. I like to give a good mix of ideas to see what sticks. That’s what I’m going to do with this book. Pretend we’re doing a recruiting coaching call. We’ll cover a handful of ideas to get the recruiting blood flowing. Our first call starts now. Our First Call Hello? Is this Mr. Broker? Hi, this is Danny Wood! You requested a free coaching call about agent recruiting? I’m going to give you a few ideas that cover both brand new agents and seasoned ones already in the game, ok? I’d like you to listen with an open mind to the end because sometimes it’s my twist that makes all the difference. I don’t want you missing out by saying no and not hearing what’s possible. We can always adapt the plan, and it’s important for me to see what works for you and what doesn't and create a clear path going forward. Do you have pen and paper? You’ll want to take notes. Ok. To start, I’m going to talk about attracting new agents, but, before you shut the idea down because you only want existing agents, just hear me out. I can show you how it’s a lead generation tool for your business too. It will generate buyer leads and seller leads. Sound interesting? Good. For $100 you could do a Google Pay-Per-Click campaign that gets triggered when people are searching the subject of getting into the business. They might be searching:
I always liked the visual of the old man in a boat with 15 fishing rods. He’s sleeping, and his dog is looking over the edge. Clearly, one of the lines has a bite. I always wanted to be that guy. Sitting back as the leads came to me. During the course of this book and podcast, you’ll see different approaches you might like. The Google leads approach I looked at as ongoing fresh conversations that helped build my database… but let’s face it - the 80/20 rule applies to everything. So 80% (more like 99%) of leads won’t become a producing agent. So how do I turn a negative into a positive? One simple script. I’d call the leads back and say something like this: “Hi, is this Joey? My name is Danny Wood from ABC Realty. You filled in an online form thinking about getting into real estate?” Pause and let them answer. “Hey, that’s really exciting! Do you know anyone already in the business?” They most likely already have a family member or friend who’s a REALTOR or broker. You’re just trying to feel out your competition here and make mental notes. If they do have family in the business, chances are they’ll go work with them. Regardless of their answer, you should continue with your conversation. “Great! Since you already have an awareness and radar about real estate, I’m sure you’re going to want to hit the ground running. So let me ask this, do you know anyone right now who’s thinking of buying a home or selling a home in the next few months?” This question leads many to answer with ego, showing the world what and who they know. It’s amazing! Even if you never hired them, you would at least have a fresh source of buyer and seller leads. Let’s face it, referral leads are the best, and they only cost you $6!! It’s kind of a referral? Right? When I ask this question, you can almost hear their chest puff out. You can hear the pride in their voice. “Well, yeah! I know my mom is looking to buy, and this friend of mine wants to sell down the road. My neighbor, too… and ….” By doing this, you’ll at least get an idea that they have an “inventory” already. Now you can continue. “You don’t want to miss out on anything, and you’re not yet in the business. How far along in your schooling are you? Have you looked into the costs or time required to become an agent?” Pause, let them answer. At this point, I don’t get into the full details. I defer them by saying, “I have a word document that shows the schooling you’ll need, the costs involved and the time it takes. It’ll also show you how much you can earn as a real estate agent here in ______ (city).” The word document I send them has the names of the local school(s), boards and associations, industry resources (like access to our online training), and a chart showing how much you earn if you sell X number of houses. Doing this saves time over the phone so I can get back to those buyer/seller leads they just mentioned. It’s also a future follow up touch... “Hey did you get that email I sent? Did you have any questions…?” Ok back to the call: “You can’t actually help these people till you finish school… but I have an idea! What if I help them and you come in and shadow me from beginning to end? Like your own personal boot camp. I can show you the beginning of the transaction to the paperwork, marketing, and of course the closing. I can show you how to set up the prospect and do the CMA—all of that. I’ll even give you a game plan on how to launch your business. From building a database and working it for referrals to prospecting and generating leads. Sound good?” Usually, they’ll be really excited! You’ll get a possible, future agent, having established a good working relationship and a few prospective clients! And, for just $100 a month! Talk about a win-win! Let’s say you start getting these “getting into real estate” leads. This keeps your pipeline full of possible recruits and possible buyer/seller leads too. In six months, these recruits will start finishing their courses and begin interviewing brokers. Who do you think they’ll be reaching out to when that time comes? Yep, you. Now, keep that up for six to nine months, and you’ll see a steady flow of people getting into the business every month!! Question? Do you need to hire them all? Nope, not at all. Be selective. But, at least you get first chance, and, if you do what I said above, you’ll have gotten paid along the way too. Synopsis I always look for ways to get paid for building my database. When I started as a single agent, I worked rental leads because they closed in a month and I looked at it like I was getting paid to learn the business. I learned the paperwork, prospecting, follow up, showings, negotiations… all of it. Advertising for new agents is kind of the same thing--only the buyer/seller referrals pay a much bigger commission. It’s funny. I was actually on a coaching call last week with a BIG team leader. He currently has over 2,700 job applications to be his buyer agent!? Most of the leads are from the general public basically looking for a regular job thinking it’s hourly pay, and they don’t have the proper education. Sources include: Indeed, LinkedIn, Monster, CareerBuilder, local classified ads, facebook marketplace, Glassdoor, ZipRecruiter and social media ads (I’ll get to this in another chapter), etc. So, now, he has a new problem. It’s not getting the leads; it’s, “How on earth do you sort and process that many people?” One-hundred percent of his leads all get funneled into a survey that asks them DISC profile questions because he’s looking for a specific person. It’s like 1% that make it through to talk with him. Before they even talk to anyone, the leads get redirected to do an interactive video interview. The candidates watch a video asking a series of questions that have countdown timers before moving to the next question. Each question plays a different video of him asking the questions and showing his personality. Basically, it’s short, 30-second clips built into a survey. He makes it more interactive and personal during each question. Now, what question do you think was a game changer? You guessed it! “Do you know anyone thinking of moving in the next 3 months?” If answered yes, they get tagged as a “follow up” regardless of the DISC profile. These are really warm leads to pick up the phone and call. You have the right name, phone number, and email… and you know they have prospects for you! Do you see how one approach can lead to many outcomes? You just need to change the way you look at things. I suggest you read this book with a beginners mind. Be a kid again and make your own rules. Experiment, play, and be creative. Get your hands dirty and start building ongoing systems that work. We’ll make this entire thing called “recruiting” actually fun. Many times in this book, I’ll write out a how-to for my ideas. If you don’t like the idea, please skip the how-to part and move on. I don’t want to lose you on the details. At the same time, I want this to be a major resource for you, so I’ll go deep when I can. The how-to parts might even change over time. For example, Facebook might change its dashboard, so my written text may become outdated or something. Don’t stress it. Just do what I would do--become a professional problem solver. Google search for the answer. Ask for help and fail forward. The winners will take my ideas and make them your own with whatever experience, drive and capacity they currently have. Trust me. Small action is better over no action. So, if you liked this “Google ads recruiting” idea, read the how-to section. If not? Skip it, and I’ll see you in the next chapter as I carry on our coaching call. How-to: Google Pay-per-Click Campaign Before you even consider doing a Google PPC campaign, you basically need to work backward. You need a website, blog, or landing page to send them to, right? You’ll probably want a video at the top of that page explaining “who you are and what they’ll get for filling in the form?” After that, you’ll probably need an autoresponder and database to reply and follow up from. My trick to setting up new systems is to break it into smaller parts like that and knock them down like dominos. One at a time. So, let me help. In this case, we’re going to start with the video first. It helps to create the call to action and written text from the script. This can be used on the landing page, plus it can be repurposed as a social media ad. Video Script: “Hey, it’s Danny Wood from ABC Realty. Are you thinking of becoming a real estate agent in the ________ area? Fill in the form below, and I’ll email you the schooling you’ll need and the industry contacts you should have, and you will see how much you can earn as a REALTOR. I’ll be following up to answer any questions you have about getting started. Then, we can even invite you to our next training event!” The Gear: To be honest, any modern camera or phone will work, including what’s in your pocket. You can always switch out the video later with something polished and produced, but, for now, just get something done so we can work with it. I suggest going in early when the office is quiet, turn on all the lights and turn off any fans. Humming appliances don’t sound like much until you replay the video. I’ve even unplugged refrigerators before. Set up a tripod at eye level by the front desk and stand with your company logo behind you on the wall. The lighting and mic are almost more important than the actual camera you use. A lapel mic is best for the quality of sound, cost, and ease of use. The iRig lav mic (order the two-pack one here- https://www.ikmultimedia.com/products/irigmiclav/ ) is great because you can later use it for doing interviews. Two sound sources go into one video with no editing required. As for the light, check out Amazon for the Aputure AL-M9 LED light. It’s super small and can be used on the go. It’s also cheap. It’s black, plastic and the size of a credit card. Don’t go for the newer red metal one. It’s overkill and heavy. I’d rather two of the cheap ones over the newer one. Are you going to use all this gear as a reason to wait? Please just do a video today with the best of what you have. You can always update things later. I 100% get ahead because I don’t let limits stop me. I’ll always do the best, with what I have and improve over time. So, set a date now to start recording. The video should be 30-60 seconds long. Don’t go over that. 1) People don’t care to watch you talk for that long. 2) You need the clip under 60 seconds if you plan on doing paid ads on many social media platforms (YouTube video ads can be longer). Once you’re through, upload the video to YouTube, Vimeo, or your Facebook business page. You can embed these videos into the landing page you’ll be making next. Check out my example of a video embedded. I like how it shows social proof. This makes it more real: www.brokeragenation.com/ambassadors The Landing Page: Most of you already have a website. Ask whoever you pay for that service, “Can I (or you) make a landing page, new page, or a blog and, if so, how?” The answer should be yes. I assume they’ll send you instructions. I suggest a new page on your website so the URL is clean. For example www.abcsample.com/joinus. If you use a blog, the URL will be a lot longer. If you use a landing page, it’ll be a hidden page on your site and won’t get any organic reach. Do whatever works for you. My vote is adding a permanent page. The 3 things you need on this page should be the video, a call-to-action, your contact information, and a form they can register on. I like giving my information so it’s not behind a wall. I’ll actually type my phone and email so they can click it. Many people use a photo of the contact information, but that’s not clickable. Your goal is to make it as easy as possible to make contact. One really cheap landing page builder is www.Weebly.com. If you don’t have anything, start with that. My book ambassador landing page is a good layout example: www.brokeragenation.com/ambassador. Do you can see how I have a video, my contact information, a registration button, and other resources? All your landing pages should follow that lead. It’s nice and clean, mobile friendly, everything is clickable, and it’s all related to one topic. Most websites have a form builder. I suggest using one that ties directly into your database. That way leads get to be created as contacts and set on the proper follow-up list. If you don’t know how, ask your database, “Can I make a custom form and embed it on my website? If so, can I set them on a specific follow up drip? If no, do you work with Zapier?” If they do, great! If not, hopefully, they work with Zapier. If you don’t know what Zapier is, let me tell you all about it. Zapier is like a robot that takes data from one app and triggers action in another. *This is too complicated for a book. Just know it’s game-changing if you never used it before. It works with over 1,400 apps & programs now. Ask me for a video on this. I made a tutorial on how to use it. If you receive two “no’s” in a row (no custom forms and no zapier), no worries. Just get a new database… lol, just kidding. Ok, next option. Find something that does. For example BombBomb can build forms, trigger drip plans, and is video based. This link www.bombbomb.com/?bbref=BROKERAGENATION gets you a 14-day free trial and my 90 business plan on calling buyer-seller leads. MailChimp allows you to make contact forms that embed on a site. Agile CRM is free and allows you to embed forms with an auto drip. Whatever you use, the form should be simple. It should basically include a space for the name, phone number, and email address. You don’t want a lot of other gibberish on there. The more you ask, the less you’ll get. People get overwhelmed easily. In fact, if I go to a website that wants me to fill out a form or a survey and find that it’s two miles long, I’ll back out and say, “Forget it!”--even if I really wanted whatever it was they were offering for free. Still feeling stuck? Call 905-903-5442 and we’ll “unstuck” you. ? Follow Up: Once you have a working form, you’ll need two things. One is to bucket, tag or label the leads so you can pull a list later and manage them. Depending on the CRM you used, they’ll title it differently. So, make sure you set that. I suggest naming it “Recruiting Prospects.” All recruiting leads get this so that you can pull a master list. You need this for doing mass emails, retargeting ads, pulling calling lists, etc. I also suggest creating subcategories so you can manage the database better versus one big mashup. It’s better to break them down into smaller categories:
*I know that at every turn we discovered more and more to-do’, making it easier to say “F this.” To me “F” stands for “Fun,” because it’s fun to get ahead of the competition! Some brokers let stumbling blocks like this totally stop them. Not you! You build from each checkpoint and realize everything you do snowballs so long as you keep failing forward. Consistent movement is the key, so be an adult and take action on the hard things. It’s amazing what you can do when you try. Don’t be like the others. Thank You System: You’ll need a “thank you” screen or email of some kind when people register, right? Spoiler alert: YES. Send them something like this: Thanks, NAME, for registering. As promised see attached for the document on getting into real estate, the schooling, the contacts and how much you can earn. We are actively growing and hiring new agents. How far along are you at becoming a REALTOR? Did you want to meet at my office for coffee and to chat about the business? I hope to help, Dan Wood of ABC Realty PS: Do you know anyone thinking of moving? I can show you an exercise I did so I hit the ground running. PPS: No questions are stupid. Please feel free to text me directly. I don’t want you feeling alone in this business. 905-903-5442 Access our online training at www.abcsample.com/training – my gift to you. Test Before You Pay: Now, that it’s all set up, I want you to test the landing page. Register with a spouse or partners email. You want to test two things: 1) that the lead received the thank you email, and 2) that you actually got notified about it and that the contact was saved properly in your database. If everything is looking good, it’s time to advertise! Setting up Google Ads (skip this chapter if you aren’t setting up the ads): We can actually do this for you. Go to www.brokeragenation.com/recruiting or call me direct at 905-903-5442. However, if you still want to set it up yourself, these are the basics. Start by going to https://ads.google.com. It will walk you through step-by-step, but I have suggestions below for each part. When you create a new campaign make sure you have display ads TURNED OFF. You only want Googles search ads, not the display ads. I suggest $100 a month. I doubt many of you will need more unless you live in a super large city like Toronto or New York. Even then I say start low and build up when I’m ready. I’d rather you spread your marketing budget to multiple sources versus spending it all on one thing. Save money for your events, Facebook ads, appreciation marketing, etc. Spending $100-$300 a month targeting new agents on Google is a good spread. Ok, ready? These are my points to watch out for: [https://ads.google.com] 1. Location is everything: Google will give you the ability to choose your geographic location for your ads. Delete any other geographic location it already has set for you. It might default you to targeting the entire country! Use your business’ address. You’re going to tell Google to set up a radius around your business of X amount of miles. “How many miles?” you might ask. That depends. How many miles can you travel from your brokerage in a half hour? That’s how many miles you want your radius to be. If you’re not sure on the mileage, Google maps would be more than happy to help you. Unless, of course, you serve rural markets and agents drive long distances or work remotely. When I targeted the $100 getting 16 leads a month, it was targeting a city that had a population of 300,000 people. I didn’t target the next city over because those agents would probably work at a brokerage in that area. Could I recruit them? Yes, but I’d rather target the best fits and not worry about the fringe. 2. Define and Promote: Next, it’ll tell you to define your product or service. Type in “Real Estate Agency.” You use a long laundry list of real estate keywords to promote your ad. Some you might want to consider may include:
3. Words can make or break: Now, the fun part! You get to write your ad! You’ll be faced with a box filled with three lines: “Headline 1, Headline 2, and Description.” “What the heck am I supposed to do with that?!” you might ask. Careful! I’ll get to that! There’s a basic format for writing ads. You want the ads to match the topic they were searching. In this case, a sample headline would be: Hiring Real Estate Agents In The Miami Area (Toronto, New York, Durham Region, etc.). Because Google limits you to so many characters per headline we put headline one as: Hiring Real Estate Agents Headline number two is where we’ll plug in the “In The _______(your city) Area.” The description is longer. For that, you could put something like: “Thinking of becoming a real estate agent? We are hiring new agents. Training provided. Find out how to get started at ABC Realty.” Depending on the length of your city and brokerage name, you might need to play around to make it all fit. Lastly, on this page, it’ll have a place to choose where your clicks will send your “clickers” to. This is very important! Listen to the words that are coming out of my mouth! Make sure your destination URL goes to your landing page and not just to your website. 4. Bidding and Budget: Here are a few extras for you. You don’t want your pay-per-click campaign to be one of the many that fail simply because it’s not set up the best way possible. There are many other tips and ideas, but here are just a few. After you finish up your campaign setup, go into your page, pick your campaign, go to settings, and set up “manual bidding” for your clicks. Google loves gullible people. They’ll try to fool you into letting you let them automatically bid for you on your clicks. They’ll overcharge you *every *single *time. Do away with the “Display Network.” Beside it, if you uncheck it, it should just say “search.” It wastes your money otherwise. Another thing I’m going to hit is the “ad extensions.” Do you want your ads to look more robust and creative? OF COURSE, YOU DO! Ad site extensions. These are basically links to your other pages, like your “we are hiring” and “free training” pages. You can also add your phone number and things like your address. Doing this will double the length of your ad, pushing all content from your competitors down further on the page, making it even more awesome! You’re doing great! Pay-per-Click Payoff: Unfortunately, you’ll have a lot of people who fill out the form during your campaign that just don’t follow through. Smile, though! It’s not a total loss! It’s a great idea to work this into a remarketing worksheet for buyer leads and seller leads. They, too, can be a buyer and a seller. - - - - - - - This is a concept for one chapter of my recruiting real estate agents book. Please give feedback, ideas, examples & stories. I’d love to hear them. Want the full book as a download? Become a book ambassador: www.brokeragenation.com/ambassador More ideas on agent recruiting? www.brokeragenation.com/managers and www.brokeragenation.com/recruiting Call or text Dan Wood direct at 905-903-5442 and email coaching@danwood.ca. Want the next chapter emailed to you? Get the the full book as we write it!
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
What's the difference and how can you save money? This is a Facebook advertising smackdown with one of the biggest debates on the ad platform. Let's look under the hood together.
Key takeaways from this blog:
Picking between a boosted ad or using the facebook ads manager isn’t a simple answer but this guide will help you decide what’s best for you. |
What is a boosted page post?
It’s basically a stripped down version of the ad manager. You can still run ads, but your options are extremely limited.
Years ago it was simple. Post something on your business page and everyone who likes your page will see it. Now? Hardly any of them will actually see the post unless you boost it.
Boosting posts are great for visibility on your content. Just make sure to pick the ones that have a good return on your investment.
Boosting increases your likes, comments & shares.
Years ago it was simple. Post something on your business page and everyone who likes your page will see it. Now? Hardly any of them will actually see the post unless you boost it.
Boosting posts are great for visibility on your content. Just make sure to pick the ones that have a good return on your investment.
Boosting increases your likes, comments & shares.
When do I know if I should be boosting it?
Boosting is usually best for branding plays with no call to actions.
Real Estate Examples:
Real Estate Examples:
- Open houses / new listings
- New team member joins your team / you join a team
- New office opening / new branding / new signs & cards
- Monthly market stats
- Local news impacting real estate (new highway, transit, taxes, mortgage, taxes changes, etc)
- Bragging (awards, sold over asking, etc)
- Exclusive listing / coming soon
- Just sold
How do you do it?
You have 2 main options….
********************** Watch video for examples (video at top of this page).
Example of targeting people who "like" my page:
- Target the people who like your page.
- Target people based on demographics.
********************** Watch video for examples (video at top of this page).
Example of targeting people who "like" my page:
BIG milestone ? and super proud of our team… we sold 168 homes last year! Making us the #1 team in the area based on sold stats below*
Thank you to all our friends and family who keep trusting us with the referrals of friends and family… because of you 80% of our clients came from referrals & repeat business.
#ThankYou for putting us on the map ?
Do you know someone we can help this year? Maybe it you? PM me and I’ll share my home buyer plan and/or home seller plan.
---
?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.
Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values
---
* Stats based on residential units sold from January-December 20XX in the Oshawa area. Not intended to solicit buyers and sellers under contract.
Thank you to all our friends and family who keep trusting us with the referrals of friends and family… because of you 80% of our clients came from referrals & repeat business.
#ThankYou for putting us on the map ?
Do you know someone we can help this year? Maybe it you? PM me and I’ll share my home buyer plan and/or home seller plan.
---
?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.
Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values
---
* Stats based on residential units sold from January-December 20XX in the Oshawa area. Not intended to solicit buyers and sellers under contract.
Example of targeting based on demographics:
OPEN HOUSE alert ? this Saturday from 2-4 located at 653 Idylwood Crt Oshawa ?
Can’t make the open house? Request a private showing or virtual tour online ? (message us today).
It’s a legal duplex. Live in one unit and rent out the other! It has…
? 5 bedrooms
? 2 washrooms
? 2 kitchens
? 4 car parking
☔️ 1 car garage (attached)
? Listed at $699,000
?? Have questions? Want more info? Contact us directly below… or send us a private message.
---
?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.
Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values
---
Not intended to solicit buyers and sellers under contract.
Can’t make the open house? Request a private showing or virtual tour online ? (message us today).
It’s a legal duplex. Live in one unit and rent out the other! It has…
? 5 bedrooms
? 2 washrooms
? 2 kitchens
? 4 car parking
☔️ 1 car garage (attached)
? Listed at $699,000
?? Have questions? Want more info? Contact us directly below… or send us a private message.
---
?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.
Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values
---
Not intended to solicit buyers and sellers under contract.
Will it generate me leads?
Probably not directly, but over time it’s a branding play and the cheapest way to remind your sphere of influence (database) who you are and what you do. A simple rule is 1-2 boosted posts per month running for 2 weeks at a time. Cost? Budget 5-10 per day.
You can also boost a ad directly from the ad manager.
You can also boost a ad directly from the ad manager.
What’s the difference with Facebook ads?
Take a look at this cheat sheet. It shows the advantages with running ads using the facebook manager.
You get more options when using the ad manager:
How do I find the facebook ad manager? Where is it?
Click here: www.facebook.com/ads
What are some Real estate facebook ad examples?
Running ads using the ad manager is ideal when you are trying to generate leads.
Real Estate ideas:
Real Estate ideas:
- Open house list
- Video views
- Featured listing types (bungalows, townhomes, condos)
- When do I know if I should be running ads?
- Buyer seminars
- Seller seminars
- House Value Reports
- Just solds *example below*
- Buyer email alerts
- Investing in real estate info (listings, webinar, course)
- eBooks & giveaways
- Out of area listings (bait and switch, but in a good way)
Another home sold in the L1G area! [Oshawa, Ontario]
When one home sells it creates a chain reaction in the area. We are specifically looking to match up future home sellers with current home buyers in the L1G area.
Resent sales impact your homes value and because of the sale you now have a lower supply of listings in the area (and this is a good thing for you).
Curious if selling is your next option? Ask us for our home seller report. It’s a free information package that covers how much your home is worth, shows you homes you would be competing with and a copy of our home seller plan. We’ll also match you up with homes that fit your criteria if you are thinking of buying in the area. It’s like a passive way to do your information gathering.
It’s worth a talk. Our consultation is free and you only pay if your home sells. We have no up front costs and can go over everything in person, over Skype or simply by phone.
Call or text me at: 905-903-5442
Or email agentsemail@email.com
You can also private message us today. We’ll follow up.
---
?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.
Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values
---
Not intended to solicit buyers and sellers under contract.
When one home sells it creates a chain reaction in the area. We are specifically looking to match up future home sellers with current home buyers in the L1G area.
Resent sales impact your homes value and because of the sale you now have a lower supply of listings in the area (and this is a good thing for you).
Curious if selling is your next option? Ask us for our home seller report. It’s a free information package that covers how much your home is worth, shows you homes you would be competing with and a copy of our home seller plan. We’ll also match you up with homes that fit your criteria if you are thinking of buying in the area. It’s like a passive way to do your information gathering.
It’s worth a talk. Our consultation is free and you only pay if your home sells. We have no up front costs and can go over everything in person, over Skype or simply by phone.
Call or text me at: 905-903-5442
Or email agentsemail@email.com
You can also private message us today. We’ll follow up.
---
?
Dan Wood Sales Representative
905-903-5442 – call or text.
ABC Realty Inc., Brokerage.
Thinking of buying: www.brokeragesample.weebly.com/mls-listings
Thinking of selling: www.brokeragesample.weebly.com/house-values
---
Not intended to solicit buyers and sellers under contract.
Stop handing out your cards, when you can use these free ones to build your real estate database!
Sorry, I didn't mean to yell. It's just that I see a missing opportunity with your business cards.
Why hand out your cards, when you should be capturing other peoples info and building your own database?
I use to use these free templates (you can download and have today)! See below...
Why hand out your cards, when you should be capturing other peoples info and building your own database?
I use to use these free templates (you can download and have today)! See below...
|
We made 2 versions (no need to register, download now):
|
These are great at open houses and door knocking. People feel comfortable writing on these cards VS a big sheep of paper. The paper subconscious feels like a contract... but these contact capture cards just feel more natural.
They also fit in your pocket so you have them at all times. They are also universal. Use them at events, networking, door knocking, open houses... basically anytime you are asked for a card.
* You still need business cards with all your info, but these are better 80% of the time (unless the other person has a business card. In that case just exchange cards).
They also fit in your pocket so you have them at all times. They are also universal. Use them at events, networking, door knocking, open houses... basically anytime you are asked for a card.
* You still need business cards with all your info, but these are better 80% of the time (unless the other person has a business card. In that case just exchange cards).
Want more goods like this?
Join our bi-weekly coaching program as we cover more ways to leverage your real estate business.
|
|
Get 2 coaching calls a month covering the marketing and technology of residential real estate. Basically how to get more buyer leads and more seller leads.
We also have 1-on-1 coaching as we share a computer screen and help you implement your marketing and systems. Questions? Call/text: 905-903-5442 Connect with Dan Wood today. |
|
|
|
Download our free real estate checklists!
As a real estate agent we know you have to do a lot of juggling… and it’s easy to forget something, or drop it in the cracks. Checklists are a proven system that mega teams and top agents across the country use.
Below are buyer and seller checklists for you as a real estate agent. Like a coming soon ckecklist, or a new buyer checklist.
Below are buyer and seller checklists for you as a real estate agent. Like a coming soon ckecklist, or a new buyer checklist.
|
We made a version that goes in your files:
|
And a poster version for the wall:
|
That folder system is good, but personally I found when they were stapled to a folder... they could get easily forgotten about. So that’s why I used the poster style. I had 4 printed and pinned up on my office wall for the entire team to see and use. Above is what the poster style looks like. The 4 we used were; the new buyer checklist, buyer close checklist, new listing checklist and the seller close checklist.
Many agents are more comfortable with paper, but you can download these checklists and import them directly into your database. *Most databases don’t have a checklist feature, so I bet most will still enjoy the paper system. Use whatever works with you.
Real estate agent templates and examples to download:
We made different versions for different brands too:
Want to copy & paste? These lists will get you started:
Coming Soon Checklist:
New Listing Checklist:
Open House Checklist:
Seller Close Checklist:
New Buyer Checklist:
Buyer Close Checklist:
These are just a start. You should have things to add to the list that’s unique to you, your business, the market you are in and the required paper and procedures. I suggest reviewing these with your manager and team to brainstorm and add your own spin on things.
I hope you use out of these for years to come and I see them pinned to your wall one day. I know they helped me.
Many agents are more comfortable with paper, but you can download these checklists and import them directly into your database. *Most databases don’t have a checklist feature, so I bet most will still enjoy the paper system. Use whatever works with you.
Real estate agent templates and examples to download:
- New Buyer Checklist – poster 11x17 (.ppt) (.pdf)
- New Buyer Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
- Buyer Close Checklist – poster 11x17 (.ppt) (.pdf)
- Buyer Close Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
- Listing Coming Soon Checklist – poster 11x17 (.ppt) (.pdf)
- Listing Coming Soon Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
- Just Listed Checklist – poster 11x17 (.ppt) (.pdf)
- Just Listed Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
- Open House Checklist – poster 11x17 (.ppt) (.pdf)
- Open House Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
- Seller Close Checklist – poster 11x17 (.ppt) (.pdf)
- Seller Close Checklist – file folder sheet 8.5x11 (.docx) (.pdf)
We made different versions for different brands too:
Want to copy & paste? These lists will get you started:
Coming Soon Checklist:
- Order up sign with coming soon rider
- Lockbox / keys cut
- Arranger home staging consultation
- Take measurements, taxes, condo fees, etc
- Photographer / video tour
- Write description, local schools, walk score, etc
- Get showing instructions
- Upload video to YouTube
- Upload video to Facebook page
- Do a coming soon blog before it hits the MLS
- “Just Listed” direct mail
- “Just listed” ads on facebook / Instagram around address
- Cross-reference our buyers to see if any matches
- Send email to team RE: new listing w/ client info & listing info
- Post for free on classified ads ie: Craigslist
- Add client to database (name, phone, email, address, client notes, spouse, etc)
- Add to database as a “seller” type
- Put on office tour?
- Set listing agent up on “MLS alerts” to new listings / price changes in the area
- Listing expiring reminder
- Send “thank you” note
- Ask for referral
New Listing Checklist:
- Order up sign (open house rider if doing one)
- Lockbox / keys cut
- Arranger home staging consultation
- Take measurements, taxes, condo fees, etc.
- Photographer / video tour
- Write description, local schools, walk score, etc.
- Get showing instructions
- Post on MLS
- Upload video to YouTube
- Upload video to Facebook page
- Newspaper / Magazines photo & description w/ call-to-action
- Do a “just listed” blog about the home and the area
- Email client marketing kit with blog links, photos, videos and my contact info typed to easily share
- “Just Listed / open house” direct mail
- “Just listed / open house” ads on Facebook / Instagram around address
- “Just listed / open house” post on business page and share on personal wall
- Print materials for house (feature sheets, business cards, sign-in sheets, etc.)
- Cross-reference our buyers to see if any matches
- Send email to team RE: new listing w/ client info & listing info
- Post for free on classified ads i.e.: Craigslist
- Add client to database (name, phone, email, address, client notes, spouse, etc.)
- Add to database as a “seller” type
- Add client to “seller drip / follow up” plan
- Put on office tour?
- Set listing agent up on “MLS alerts” to new listings / price changes in the area
- Set feedback / update reminders
- Listing expiring reminder
- Send “thank you” note
- Ask for referral
Open House Checklist:
- Install open house rider
- Print off feature sheets, open house sign-in registration
- Print off all active listings and solds for the area
- Post open house on MLS and personal website
- Facebook ads targeting the area
- Door knocking / prospecting the week before
- Email marketing
- Post on classified websites for free
- Call client to remind and go over mutual expectations / reminders
- Plan signs for maximum visibility and have proper number of signs
- Create marketing kit for seller “open house invitations” w/ photos, video, links to site and our contact info to easily share w/ date, time and address
- Follow up with all buyers / sellers who visited
- Follow up with sellers w/ feedback
Seller Close Checklist:
- Get copy of offer to other agent
- Scan email a full copy to client
- Copy to lawyer
- Make sure we have the deposit and do a receipt of funds
- Do trade record and all papers required by office
- Order sign down 1 week before closing date
- Install a “SOLD” sign rider
- Remove lock box, return keys, gather feature sheets and other materials
- “Just SOLD” direct mail
- “Just SOLD” ads on facebook / Instagram around address
- “Just SOLD” post on business page and share on personal wall
- Update database with new address, missing contact info & notes about deal
- Add to birthday plan
- Change from “seller” type to “past client”
- Remove “seller” drip / follow up and change to “past client”
- Make client “we moved” cards to hand out with new address
- Send them “moving checklist” with utility numbers and to-dos
- Ask for testimonial
- Ask for referrals
- Handwritten note / closing gift
- Call 7 days before
- Call day of closing
- Call 3 months later
- Close file
- Let manager know if they should be working with us and to call them (recruiting)
New Buyer Checklist:
- Are they working with an agent?
- Are they pre-approved / financing?
- Do they need to sell?
- Are they renting?
- Add to Database (name, phone, email, address, spouse)
- Add to database as “Buyer” type
- Add follow up date
- Add criteria and client notes to database
- Set up on “buyer” drip / plan in database
- Sign buyer contract and do consultation
- Set up to get matching MLS listing alerts
- Follow up to make sure they are actually getting the alerts and happy
- Ask for referral
Buyer Close Checklist:
- Get copy to other agent
- Scan email to client
- Get a copy to the lender
- Make sure we have the deposit & do a receipt of funds
- Do a trade record and hand in all required papers to office
- Suspend client from MLS email alerts
- Book home inspection
- Waivers / amendments signed
- Forward copies waivers / amendments to office and lender
- Send them “moving checklist” with utility numbers and to-dos
- Save new address in database
- Add to MarketWatch (listings and solds around new house)
- Remove from buyer drip plan and change to long term client plan
- Change from “buyer” to “past client” in database
- Add to birthday list
- Call 7 days before move in
- Call day of move to check appliances, furnace, AC, etc.
- Call 3 days after “how’s it going”
- Call 3 weeks later “following up”
- Call 3 months later “following up / referral”
- Facebook ads “just sold”
- Make client “we moved” cards to hand out with new address
- Ask for testimonial
- Ask for referrals
- Handwritten note / closing gift
- Set up on “anniversary” reminders – 1 month before date
- Close file
- Let manager know if they should be working with us and to call them (recruiting)
These are just a start. You should have things to add to the list that’s unique to you, your business, the market you are in and the required paper and procedures. I suggest reviewing these with your manager and team to brainstorm and add your own spin on things.
I hope you use out of these for years to come and I see them pinned to your wall one day. I know they helped me.
Call Dan to talk about ideas to grow your brokerage: 905-903-5442
Below is a playlist of recruiting videos. You can skip past the ones you've watched, save the ones you like and generally get inspired on the scripts, tools & ideas for office growth.
If you need help with implementing a marketing strategy, training agents or need s speaker... please contact Dan Wood at 905-903-5442. |
|
|
|
This is my top list of technology tools that real estate agents should be using. Below I cover free music for your videos, design & marketing tools, outsourcing and more!!!
|
Company: StockUnlimited
Service: Stock Photography This is my go to place for royalty free stock photography. Mostly used for your social media, real estate blogs, website and online ads for buyers and sellers. This is a onetime fee and you get a lifetime membership of unlimited downloading. Just search the type of image you need and download in HD. Perfect for print or web. 90% of my images come from StockUnlimited. Other websites charge you $5-$10 per image (sometimes more). |
|
Company: Stocksnap.io
Service: Stock Photography This is a great option for free. You actually don't need to pay anything... but you kinda get what you pay for. Not much. The selection and quality VS StockUnlimited isn't even a comparison. This is more for testing the waters. Who knows you might find some hidden gold. |
|
Company: Pixabay.com
Service: Stock Photography This one is also 100% free. The quality and number of images is amazing for the price. It not only has photos, but video too! The video clips could be added to your virtual tours. StockUnlimited is still going to beat it when it comes to searching royalty free images, but it's a free option to try. |
|
Company: Canva.com
Service: Design and Layout Canva is a free "drag & drop" design program that agents are using to make feature sheets, Facebook ads & more. Basically anything you need designed could be created using Canva. They even have templates already done for you and you just switch out the photos with your own. It's 100% free if using your own images. If you use any images from Canva it's $1 per photo. So most of the time I use one of the stock photography sites mentioned above for the images and Canva to put it all together. It also works on your phone (Apple or Android). Just search the store for the "Canva app" |
|
Company: Typorama
Service: Social Media - Text to Images *This only works on iPhone, if you are Android I suggest just using the free Canva app. However if you are a iPhone user... Typorama is like having a graphic designer in your pocket! Most of you are posting on Instagram and Facebook from your phone. So creating and saving images directly on your mobile device makes a lot of sense. Typorama allows you to choose different layouts (like a square Instagram post, or a Facebook rectangle for page posts), it also has unique fonts and layouts that turn you into a real estate marketing wizard - using just your fingers and the touch of a screen! Canva is free. Typorama you pay for. I use both on my iPhone. Have fun playing :-) |
|
Company: YouTube section for royalty free music
Service: Popular (FREE) music you can use in your videos If you use YouTube for your videos you'll notice they get taken down if you use popular music. One way around this is to download music created specifically for you to use on Youtube with these royalty free soundtracks and sound effects: https://www.youtube.com/audiolibrary/music That section is ok... but if you want current hits go to this link: www.youtube.com/music_policies?show_audio_revshare_guide=yes Here you'll find a list of popular songs that YouTube will allow you to use! Read the terms for each to make sure it'll work but 90% of the time it will. Just keep the lyrics clean and neutral. Remember you are making the video for the audience... not you + it reflects you and the brand. |
|
Company: FMA - Free Music Archive
Service: Royalty Free Music for Facebook & YouTube Having good music in your real estate videos is critical. Finding them and paying for the rights can be costly and time consuming. The good news is I found a free source of royalty free music you can download today! Like anything 80% will not fit your taste and style... but this link has the top free songs you can use today: freemusicarchive.org/music/charts/all Always give the artist credit in the description of your videos and read the terms. Not all can be used for commercial purposes. This list however is a good start. |
|
Company: PowToon.com
Service: Animated Videos Most of my real estate videos are created using www.powtoon.com It makes it easy to make animated videos, explainer videos and those trendy whiteboard videos - especially for real estate agents! Think of your house value page... You could make a animated video explaining "when they fill in the form you'll get back to them with a free home evaluation" :-) You can try it for free but to remove the powtoon branding and get full features you'll need a subscription. Most agents don't need a monthly subscription so what I suggest is make as many videos as you can in the 1st month and unsubscribe. 4 months later you might need more videos. Just subscribe for another month, make the videos and put the subscription on hold again. You can always downgrade and upgrade as you need. *Just make sure you are paying monthly and not for the full year up front. |
|
Company: BombBomb.com - click for free trial
Service: Creating Video & Delivering Video The biggest frustration REALTORs face with video is the creation and delivery. Many have tried the native camera app but the files turn out to be too big! You also need to upload the videos and attach them. This causes most to avoid the tool all together. This app allows you to easily create a video & send it with the press of a few buttons. I actually have a 90 day challenge showing agents how to use it for referrals... but you can also use it on the fly for following up with leads or prospecting. It not only makes video, but you can also make landing pages with it, email drip plans for long term lead conversion or direct prospecting. This is my most used app. Nothing beats it for following up and getting referrals. It's a must for most agents. Try it out for free + get the 90 day referral challenge here: www.bombbomb.com/?bbref=BROKERAGENATION |
|
Company: Upwork.com
Service: Outsourcing, Virtual Assistants & Freelancing The biggest lesson I learned when hiring my first virtual assistant was: NOT TO HIRE THEM TO DO EVERYTHING! We all fall in this trap. You hire your first admin (real or virtual) and it becomes like a full time job just keeping them busy... so you end up dumping everything onto them from loading listings to social media, blogs, database, marketing and more! What I've learned is that it's better to hire specific people with specific strengths and outsource the smaller task. For example I have a video editor who can take 4-6 hours of editing off my plate and I only pay $20. I just send the raw videos and pictures and he edits it to go with my preferred music. Same thing for my design. When we get a new listing I send the photos and MLS description a different designer (one who specializes in print media) and 24 hours later I have all my marketing done (just listed, just sold, social media, blog, feature sheets, etc). So now I keep things lean. I have one full-time administrative assistant and outsource the rest. Upwork is a perfect place to find people who specialize on one thing and going forward I just hire them as needed. Per project. I've hired people from Canada, Australia, India and the Philippines. This is a blog article on outsourcing and the specific tools I use to communicate with people all over the world: www.brokeragenation.com/blog-for-real-estate-agents/full-webinar-recording-virtual-assistants-for-real-estate-agents |
|
Company: fiverr.com
Service: Outsourcing & Freelancing Fiverr is like the ghetto cousin of upwork.com - you can get things done for extra cheap but many times you get what you pay for. Both services are a buyer beware situation but fiverr is like the wild-west. A good example of using this service would be to crop out your photo and remove the background. Something that would take you over a hour to do can be turned around on fiverr for $5. I've personally never been burned on fiverr but I know plenty of people who have. How I look at it is like this: fiverr is for one off jobs and upwork is more for ongoing things. |
|
Company: SumoMe
Service: List Building & Lead Generation *Caution: SumoMe is amazing and a must have... but only if you already have traffic. If you don't have any traffic skip this part. However if you do have traffic this is a magic trick that gets us 8% of all traffic to provide contact info! The two main features we use are called: the list builder and the smart bar. If I had to only choose one it would be the list builder. It's a handy pop-up that only pops up when the people are already leaving your site. So you might as well try one last time to convert them. The smart bar has been working for us too. It's a simple email subscription bar that is at the top of every page (including your real estate listings). The two together get us an average of 8% every week. So for every 100 visitors to our website we are adding 8 new people to the database. |
|
Company: Boomerang for Gmail
Service: Email Follow Up & Scheduling * Boomerang only works for gmail, so if you aren't using gmail for your work email, get a Google apps for work here. Trust me it makes integrating so much easier in the future. Everything works with Gmail. This tool alone should convince you... Nothing helps me manage the flood of emails like Boomerang for Gmail. I can remove emails on the go and have them appear tomorrow, or I can type the email now and set it to go out at a future date. You can even set reoccurring messages. Like automated reminders, etc. A simple example is this: You get a home buyer internet lead from your MLS. It comes to you as a email. That person isn't yet added to your database. You call the lead and they don't answer. You can simply Boomerang it to get it out of your inbox and it'll reappear 3 days later as a reminder. You call the buyer and finally connect. Now you can add them to your database and delete the email... or keep boomeranging them till you connect :-) |
|
|
|
|
Company: Google Forms
Service: Landing Pages & Lead Generation Need a landing page that is simple and free? Ideally you should be using your own website or blog, but for many even that isn't simple. Good new: Google Forms are super simple to set up and you can use them as landing pages for things like seller leads (house values) or buyer leads (condos for sale in your city). It's mobile friendly, free & easy. Other service you pay for should be better but for a free option? It's worth a shot. We tested and it worked for us. Just make sure to watch the video in this article to show how to turn on notifications of the leads. If you want someone setting up your landing pages and helping with the marketing you might be interested in a real estate seller leads program found here. |
|
Company: Zapier
Service: Automation & Data Do you "copy & paste" data from your email to add contacts to your database? Zapier (zpr.io/WYq) allows you to create rules and automate what happens when people fill in your contact forms. For example you could sync all your inbound leads into one database!.. or automatically put people on the right follow up plans. It works with hundreds of programs and integrates them. I've been using it for years to automate my business and it easily frees up a few hours a week ot things I now have automated. Using this link gets you 100 free tasks a month! |
|
Company: Trello
Service: Project Management & Cloud Storage Trello is a free tool I use for managing my team and any active projects on the go. Each member has his/her own board. It's like a to-do list on steroids. For example you could start a "just listed" folder (called a card in trello) and upload all the photos, virtual tour, listing details, paperwork, etc. Move the card over to your admin who loads it on the MLS, design the marketing and attach for future use. For repetitive projects you can even have templates. Like a "just listed checklist" that has the same actions taking place with each new client (order sign, install lock box, book open house, ads, direct mail ,etc). Once a project is done you can simply archive it. This saves all the files into the cloud allowing your team 247 access from any PC, tablet or smart phone! |
|
Company: Lastpass
Service: Password Protection and Team Access Lastpass is one of the few things you'll actually need to pay for. Most of tools we use are free but you'll want to pay the yearly fee (it's only $24 a year). You'll need one account for you & one for your staff. This tool saves ALL your passwords and keeps them safe. Your admin will get ONE master password that works with all your accounts... and should they ever leave you??? You just need to change the master password and it keep all your other passwords active. It has a team dashboard allowing you full control. *Never email or skype anyone your passwords because they are too easily compromised. |
|
Company: Jing
Service: Screencasting (recording your computer screen) Jing allows you to record your computer screen. Capturing both video and images (screen shots). It's a great tool because it's free, but it you want to make videos for YouTube you'll need to upgrade to Snagit. I mostly use it when explaining something to someone. It basically makes a mini tutorial. We do weekly seller feedback / reports (showing them how many views they had online, reviews of new listings and sold, explaining paperwork, etc). |
|
Company: Join.me
Service: Screen Sharing and Webinars Join.me allows you to instantly share your computer screen with others. 100% free. Just share your link and anyone with that link can see your screen (if you run the program). Ideas:
They have a paid version but most agents don't need it. I've been using it for years. |
Real estate seminars that not only provide ideas... but also show the process - from beginning to end!
|
Please share this page with managers & offices looking for a speaker such as Dan Wood.
Perfect for:
Call / text: (905) 903-5442 Email coaching@danwood.ca |
Downloads & Templates:
Videos:
|
In this video I cover landing pages and targeting traffic with Facebook & Instagram.
|
No matter what database you use. You need a plan. In this video I cover the 3 rules for working ANY database, my AdCall sheet used for taking calls & a 90-day plan for getting referrals from your current database! Downloads are above. In the Download section :-)
|
|
If you have a house value page (and most of you already do... because they come with every real estate website) watch this video to see how I do the targeting, pricing, and the keywords I use when doing Google Adwords for real estate leads. MSG me for help here.
|
|
Related videos + bonus topics...
Links mentioned...
Boomerang for gmail allows you to send emails later. You can also check a box that sends it back to you if they don't reply in a specific time (great for remembering deadlines):
http://www.boomeranggmail.com/referral_download.html?ref=vyc8t
BombBomb allows you to easily send personal videos (from gmail, any laptop and mobile devices). This is a video about the 90 day challenge. If you want to download the book it's saved here.
I also mentioned Contactually, Zapier and a few others. I have them all posted here.
Minibuk: http://www.minibuk.com makes those miniture little books. Great for direct mail and branding.
My Ribbon: www.myribbongift.ca is the gift books for $35 that are great for closing gifts. It's a Amway company so just know that. I just buy them in bulk and have sitting on the shelf.
90 Day Challenge: This is everything you need for the 90 day challenge...
Get ready to start making your calls on Monday.
PS: Don't do it alone... invite your friends :-)
http://www.boomeranggmail.com/referral_download.html?ref=vyc8t
BombBomb allows you to easily send personal videos (from gmail, any laptop and mobile devices). This is a video about the 90 day challenge. If you want to download the book it's saved here.
I also mentioned Contactually, Zapier and a few others. I have them all posted here.
Minibuk: http://www.minibuk.com makes those miniture little books. Great for direct mail and branding.
My Ribbon: www.myribbongift.ca is the gift books for $35 that are great for closing gifts. It's a Amway company so just know that. I just buy them in bulk and have sitting on the shelf.
90 Day Challenge: This is everything you need for the 90 day challenge...
- Print and save the 90 day game plan
- Resister for weekly reminders (only when ready to actually start the program)
- If you plan on sending videos you'll need a BombBomb account. If they ask for a promo code enter: BROKERAGENATION (it unlocks the challenge within your new account). You can also do this without it and simply use your phone to make calls & leave voicemail.
Get ready to start making your calls on Monday.
PS: Don't do it alone... invite your friends :-)
|
|
Watch how I saved 2 hours a day + the tools I use |
Getting a real estate virtual assistant can make you ultra productive! This is how to get started... |
|
INTRO:
|
FULL VIDEO:
|
Free downloads:
With the time you save... you really should be working your database for referrals. This is a great start :-) |
I heard our time in life is limited. So I never wanted to waist it. Working, playing & living... so I break down my days to maintain a high performance with my time. |
In the video I showed a sign call sheet I use for taking notes on leads so I can add them to my database. |
||||||
Links:
|
Record your computer screen with Jing: |
|
Save your personal video for free at screencast.com |
|
Project management with Trello: |
|
Cloud storage? |
|
Too many passwords? Share them securely with Lastpass: |
|
Communicate for free VIA text, video & calling with Skype: |
|
Hire a Virtual Assistant or find a freelancer on Upwork.com |
You'll notice some of your AdWords keywords are labled as: "below first page bid"
In this video I show you how to find them & change them from a phrase match to a exact match.
This will lower your cost & increase your quality score!
In this video I show you how to find them & change them from a phrase match to a exact match.
This will lower your cost & increase your quality score!
Join us for a "invitation only" webinar on how BrokerMetrics® is used for brokerages to recruit agents, target office acquisitions and leverage BIG data in your local markets! (USA only)
Agent recruiting:
- Know for a fact what offices are in a decline (showing possible takeovers).
- See agent level market share (identifying key players in the areas you serve).
- Capture actual contact information for direct mail, social media targeting & more.
Office retention:
- Quickly see your agents year-over-year sales and predict the ones who need help before they leave.
- Create market stats that show your office strengths (great for agent listing presentations).
Knowing the key data is critical to making smarter marketing decisions when it comes to growing your brokerage.
Request a invitation to the next live session.
| | BrokerMetrics® is a tool of discovery that allows you to query key MLS statistics in ways not available through MLS systems. Used by thousands real estates offices daily, BrokerMetrics® includes all the tools needed to recruit agents, analyze market share, market growth, and market trends. |
Related...
Share with others: Join Kelly Mitchell & Danny Wood as they share ideas on current marketing for real estate professionals! Today we cover better ways to share content, getting seller leads, making animated videos, facebook ads & more. See the show notes below.  | Watch full video: |
Webinar show notes below...
| Make animated videos: Agents need to leverage video, but many don't because they don't want to be on film. Did you want to make a animated video? This is an example we made: These are great for your landing pages, facebook video marketing, your YouTube channel & more. We used this on our Rookie of the YEARbook landing page! Try Powtoon for yourself |
| Get seller leads for your area: In the above webinar we talk about getting real estate leads!
 |
| Sharing content: Sniply allows agents to share interesting articles and at the same time add your branding and call-to-action!
 Get Snip.ly here. Shareaholic allows you to easily get people to share YOUR content! Try it out. Share this and see how simple it it:  Get shareaholic for your site. |
| Build your database. Get more leads. Build your database & contact list with Sumome. I personally use the "list builder" & "smart bar" tools. These two things together get me 8.8% of all my traffic to opt-in for getting me emails! Picture a call-to-action on your website talking about "updated house values", or a "investing seminar" - it's a free way to add a call-to-action on all your pages, listings, blogs, etc. Try it out. Go to click the URL at the top of this article and it'll pop up. Feel free to subscribe. I won't spam :-)  Get Sumome for your site. |
| Think print is dead? These little mini books are perfect for direct mail & farming! They can get printed with your business card & hand have a built in spot for hand written notes!! They are so small they fit in regular envelopes. Use regular postage and cost less than branded pens & magnets! Think of using them for:
 MiniBuk pricing. |
| |
 |  |
Thinking of doing paid advertising and driving them to a website? Want us to make you one? | |
Landing page ideas:
Have the main topic or keywords at the top left (not your headshot):
Include a map of the area you already know you are targeting. If you can... make a video relating to that page and show why they should fill in the form and how it helps with what they are looking for:
Sample videos we used:
| Seller video: | Buyer video for after seller registered (thank you page): |
Buyer video used on landing pages such as condos, luxury, waterfront, bungalows / ranch, etc:
Below the map & video we included a call-to-action, list of keywords they might have searched, the contact form & a image saying the keyword they searched:
As a safety we include "related" links that drive to our other landing pages. This is a great way cross link & get lost leads!
At the bottom is all your contact info & images of the boards & associations you are part of.
Want internet leads for your area? We can set up the landing pages + your targeted marketing on Google & Facebook!!!
Above was a example landing page layout targeting "investment property" leads but other pages could include:
- House Values
- Condos
- Luxury
- Waterfront
- Bungalows / Ranch style homes
- Relocation
- Cottage
- Commercial
- Becoming a REALTOR (hiring pages)
Click here to get buyer & seller leads in your area.
Ideas on driving traffic to your real estate websites using Google & Facebook...
| | |
How to pause your Google Adwords: To pause, stop or cancel your Google Adwords campaign ads simply: Log in to: Google Adwords Click "Campaigns" at the top. Click the "campaigns tab" in the row of tabs. The green dot shows what campaigns are running. Simply click the ones you want to pause or delete. I suggest pausing it that way in the future you can turn it back on without needing to reset up the targeting. | How to pause your Facebook ads: To pause, stop or cancel your Facebook ads from running: Log in to the facebook ads manager: facebook.com/ads/manage Click the "delivery" column to see what campaigns are running. You'll see your ads that are live by having a green dot and the word "active" If you want to stop the ads just click the check box and delete or flip the switch to pause for future use. ** You might see ads that have the switch ON but the status says "Not Delivering"... These ads are NOT running so don't panic. |
Need help setting up your ads?
Consider 1-on-1 coaching to set up your systems.
Rule based marketing (or programmatic marketing) is getting more & more targeted. It started back with Google PPC and you could set the rules that if a person is in your city & search “homes for sale in (city)” that your ads would appear.
Marketing has evolved since that. Now rules are being created based on our behaviours, what we are looking at, what device we are using, our social media profiles… and so much more!
As a real estate agent you can use rule based marketing to only connect with the RIGHT people, at the RIGHT time :-)
This video shows some examples.
Marketing has evolved since that. Now rules are being created based on our behaviours, what we are looking at, what device we are using, our social media profiles… and so much more!
As a real estate agent you can use rule based marketing to only connect with the RIGHT people, at the RIGHT time :-)
This video shows some examples.
Archives
March 2019
April 2018
December 2017
August 2017
February 2017
July 2016
March 2016
September 2015
May 2015
April 2015
March 2015
February 2015
November 2014
October 2014
June 2014
May 2014
April 2014
February 2014
January 2014
December 2013
September 2013
August 2013
RSS Feed
