Social Media: 125 Real Estate Ideas

Advertising on social media is so essential for a real estate agent! Your competition knows this. That’s why they’re doing so well.
Many businesses are putting their marketing budgets toward search engine marketing and social media marketing because it’s working so much better. In fact, 78% of small businesses attract their new customers using social media!
WHY?
 
Customer Availability
Social media is crawling with new customers and, according to GrowthGurus, is projected to grow another 25% over the next five years. Of those prospective clients, in a survey, 63% of people said they are more likely to choose a business with an informative presence on social media another company.

Brand Building
Many prospective clients said they use social media to choose which services and products to use. Over 30% of them said this is how they decide which new brands they’ll try next.
They know your brand is good if it’s well-used and popular. It will have excellent customer feedback and more active conversation surrounding it, the more social media posts on the more forums you have.
Increased conversation, by the way, will increase your SEO, raising your ranking in Google. This moves you closer to the top of the Google search results and gives you more of a chance of getting clicked. Therefore, the more social media presence you have, the more business you’ll receive.
 
Customer Loyalty
When you regularly update in social media, your customer satisfaction will increase. Due to this, 53% of Americans said the brands they are the most loyal too are the ones they follow on social media.
Businesses who are utilizing this marketing strategy are stealing clients out from under you! If you want to grow your business, you need to get on the bandwagon of regularly posting to social media!

​TIPS When Posting to Social Media:

• DON’T SPAM!—Spamming would be emailed blasting, putting out random friend requests, and overusing page links.

 

• Don’t overdo the business side on social media.—Post more than just the ideas I’ve listed below. Your posts should be 80% personal and 20% about the business. Remember, “social media is supposed to be social.”¹

 

• Before you post something, think of your “why” behind it.—Think client-first. “What’s in it for your potential client?” If there’s nothing in it for them, they essentially don’t care. Remembering to follow the 80/20 rule is vital in social media marketing.

 

• Choose things you can repurpose in the future.—Think yearly or, better yet, monthly. A post that you can reuse is said to be “evergreen.” You should be able to use it in at least a few of the following ways:

 

• To speak to your client in person

• In a social media post
• As a landing page
• In a listing presentation
• In a blog
• In a DRIP page
• In a video—Video can be repurposed in several different ways.
• And More!

 

• You can embed social media posts on your website to be viewed by visitors.--It will have the number of likes listed as the Facebook post does.

 

• Mostly, I said all that to say DOUBLE-DIP YOUR CONTENT!

 
 
 
Here’s How:
125 Real Estate Post Ideas
 
Videos:

• Video for seller page—Make it 30 sec to 1 minute long and embed it on seller page. Also, put it on Facebook.
• Video for buyer page—Post the video on social media, then put on buyer page.
• Video for about us page—This builds trust. Post an updated one once a year. Also, send it out in the DRIP email!
• Video for the community (or image post)— You could do a video of the area/transit/businesses/schools/parks/or coffee shops. Break them down into segments. Also, put the content on your blog! Google won’t find your Facebook video, but it will find you on your website!
• Video for vendor partners—Ask them the “5 Ws” in an interview: “Who they are, what they do, where they serve, when they started, how they can help others, and what’s in it for the viewer.” If you were to feature a home inspector, you would start with something like, “Why would a viewer want to use a home inspector?”—If they don’t want to do a video, do a picture of you and inspector side by side.

 
 
Drip:

• Introduction Email—Tell them who you are and why you are emailing them.
• How to use the site and tools--3 days later, send video  (I use “SNAGIT.” It records the computer screen, actually showing people how to use the website.)
• Expectations—This includes how frequent I will be in touch, what actions I should be taking, etc., clearing the air on expectations. You can do this on social media too. For instance, post something like, “When working with an agent, they should be doing _________. You should do ___________.”
• Content Emails
• Market Match—You can also repurpose this as social media content, posting it as market updates (i.e., the average days on the market, etc. Remember, post what’s in it for them.)
• DRIP: Cross-sell buyer/seller—Make it local and relevant to the market. Put both sides of the coin on Facebook.

 
Buyer Objections

•  “My credit isn't good.”—Do a video post on FB. If you don’t know how to help someone with credit, get help with it from a mortgage broker! Create content WITH people.
•  “I have a friend in the business.”--This is dicey! It can ruin a friendship. Post about this on Facebook. Blog about it. Do a video on it.
• “I’m just looking.”
• “I need to sell 1st.”—Help them find out the home value. Tell them about getting put on the market now and how getting out and looking now and selling after is important.
• “I’m buying private.”
• “I need you to reduce the commission.”
• “I’m going to wait.”
• I’m looking for a friend.”—This is a shield they use— Say something like, “We generate a lot of real estate leads. A lot of people are looking for a friend. Reach out to me. We can email you a daily and alert you of anything that matches your friend’s criteria.”

 
Open Houses

• Pros & Cons
• Keep you in the loop—Keep your people in the loop of all the open houses in the area based on their criteria.
• Open House Alerts

 
Questions and Answers

• How’s the market?—Do a monthly post on this.
• When to sell?
• Rent versus Buy?—Pros and cons on each.
• Buy or Sell 1st?-- Break it down depending on circumstances
• Deposit size?
• Pre-approved?—What is pre-approval, and what’s the value and benefit of it?
• Average DOM? (monthly)
• Buyer Contract?--Answer the question, “What is it, and why do we need it?”
• Land transfer taxes?—Tell them how works in your area. Also, chart it in a few price ranges.
• Closing costs?—Demonstrate them in three property types in three different price ranges.
• Investment taxes?
• Foreign buyer taxes?—Some foreigners are buying up properties and not living in them. Instead, they are holding them as a shelf for money. This is driving up costs in the area. Do a video on it!
• Zoning & rezoning
• Future developments (new Highway/subway/etc.?)—Do a blog covering this. Not many talk about future developments! You WILL get found on Google!
• Condition on financing—Define this for your future and present clients.
• Condition on inspecting—Explain the process. People don’t like the 5-7 day wait period after their home is sold. They need to know why it’s there.
• Condo VS Freehold—They are different. Tell them how.
• Rent to own—Tell them why it works or doesn’t work. Find a company that does it and do an interview.
• Title insurance—Explain what it is and how to get it.
• Fixed versus variable
• Mortgage rate holds
• Grow-ops & stigma
• POS & Foreclosures—Many times, they don’t really want a POS and Foreclosure. They just want a great home that matches their criteria. However, people who search POS will get your page when you post about it and explain it.

 
Seller Objections

• List & buy… save—Do NOT use this for Social Media!! Use it for a blog post and something to share with your clients in the office. You can also use it as a video.
• What makes you different?--One thing you can point out is all the marketing you do with your sellers.
• Price is low versus others?--The difference is that the other realtors are giving the clients are high prices, and you’re giving them the market price. The others give the higher price hoping to win the potential client’s business and then do a price reduction. Do a video and a social media post on this.
• “I’ll sell when the market goes up.”—Post with concerns of the market / current market you’re in.
• Teams versus single agent—This will lean a different way depending on who makes the video.
• “I want to buy before I sell” –This makes an excellent social media post.
• “I need to net ___.”--I totally get that! They need that much! Don’t make them go for less!
• “I’ll sell it myself.”—They don’t understand that they may save $5,000 on commission, but they may lose $30,000 on the sale price of the house. Not to mention, it’s not on the MLS. Then there’s the concern of not having the marketing power behind you, not being part of a brand and not being part of a relocation program. Point these out in a social media post, video, DRIP, and blog post
• “I want to list high and test the waters.”—Some agents aren’t well-scripted in this and will go with the flow even though they already know what the market looks like. Explain why this won’t work in a post.
• “I need to finish projects/renovations.”—Sometimes they do, but they can finish up while you’re prepping the house for selling and doing the exterior photos and paperwork.
• “Other agents cut their commission.”--Tell them everything you do.
• “I want an open house every week.”--Doing this can be draining. Make a video on why it’s not a good idea to do open houses every week. Talk about an “Open House Agent Program” for those who insist on having them every week. This would be where you have a different agent coming in to do your open houses so you don’t have to be there every week.
• “I never heard of your company.”—Talk about your company, why you joined, and the benefits.
• “We’ll list after the holidays.” –Make a post and a video of why it’s not a good idea to wait.
• “We’re going to wait for the market to come back.”—Show histories of when the market took a dip and how long it took to come back again.
• “The offer is too low. I’ll wait for the next.”—Explain how that sometimes the first offer is the only offer. You can check out scripts in the online coaching community online for that.
• “We have a unique home and want to list higher.”—They try to say that their house is worth $50,000 more because it’s unique. Do a post explaining why this won’t matter in real life.

 
Facebook / Instagram Live or Stories
**These are short-lived. When you post, it’s forever. It’s to build mindshare and remind people of what you do. If you’re going to spam, do it in stories or do it live. Some spamming posts might be:

• Coming soon
• Just Listed
• Open house
• Just SOLD

 
Buyer:

• New buyer, “I’m just looking.”—Do a video post. Transcribe that into a blog. Use in follow up drips. Do your own twist and explain things to people.

 
Property Feature (Make these images or videos, and do them weekly):

• Luxury—Let people vote between four kitchens in luxury areas
• Income
• Condo
• Waterfront
• Bungalow / Ranch—Older people seek these
• Homes Under $___ --If the average sale price is $400,000, the top 4 under $300,000. The readers will be saying, “Danny” has all the deals! This builds mindshare!

 
Social:

• Memes Photoshopped As You—Put them on Instagram. @movewithmichael does memes on point. Whatever is happening in pop culture and in the news, he’s on it right away!
• Use polls and quizzes –Get interactive, but don’t overdo it. When people interact with you, it brings awareness up, which enhances the chances that for them to see more of your posts and videos.
• Giveaways—Get local businesses to contribute. They’ll be self-promoting too, so it’s a win for both sides. If you have another business or your spouse has a business, be sure to cross-pollinate with that!
• Local News & Events
• Industry News—Leverage the boards and associations. Read through the information they send out. Does anything relate to your consumer? Relay that!
• Before & After—This would be staging images and videos.
• Company news—If you’re working with a new brokerage or franchise or if you’ve updated your website, app, CRM, or anything else to better serve your client, post about it.
• DIY Seasonal Tips—Spring. Winter.  Easter. Halloween. Think Holidays.
• Seminar/Conference Recaps—Recap what you’ve learned or are learning and how it helps your buyers and sellers. Tell them in a video or post, “This is what we’re learning!”
• Staff Features—Post about new staff, staff having a baby or another big event. Show them the behind the scenes footage. Sometimes they don’t realize you have a village behind you
• New Branding—Update new banner for your Facebook page and Facebook profile every season.
• Most Expensive Listings—(GET PERMISSION from the listing agent first!) People love to see this stuff!
• Monthly Market Snapshot—This would be a graph of the market year over year and month over month. Give them the average DOM, average price-point, etc. You can outsource this on Upwork or Fiverr.
• Top Things to Do—Attractions/Hikes
• Top Restaurants—Local Must-Tries
• Top Schools—Include their contact information and the details about them.
• Top Contractors: Roofer, Painter, Construction Worker, and more. Include a list of three of each. Don’t forget to include their contact information and the details about them.
• List of Utilities—Include their contact information and the details about them.
• Quotes—Get inspirational quotes from all sources.
• City Fun Facts—Go to the library or museum and spend time finding twelve fun facts about your city. This will give you one post per month. You could use these photos to do “Local Throwback Thursday.” Find fifty-two old pictures of your city to post.
• Animals--People love animals.

 
Business:

• Listing Presentation
• Buyer Presentation
• Seminars—Partner with a mortgage broker or bank. Let them do the seminar. Post the day and time to get ppl enrolled. Post behind the scenes footage before it starts. After it starts, post pictures of people having a good time.
• Cost of Living Comparison—This is best if you list in a place where the cost of living is low. You might want to skip this one otherwise.
• Book of the Month—Pick a book and summarize all the best points of that book. Although it doesn’t have to be a real estate book, they are the best
• Buyer Checklist—Go to Google to see what others are using. Post about it on soc media.
• Seller Checklist
• Open House Scorecard (buyer)--Create a notepad for them to take notes on the property they’re looking at.
• Open House Checklist (seller)—This way, every time there’s a showing, they’ll know what to do.
• List of Real Estate Definitions and abbreviations—Consumers don’t know half of what they’re reading. This would be a cheat sheet, per se.

 
Tips:

• Energy Saving—Make a checklist with ideas and contacts.
• Child Home Safety
• Home Staging
• Fire Safety
• Gardening and Landscaping—This makes a great photo op!

 
Loans:

• Bank Versus Broker—List the pros versus cons, contacts to both, and the breakdown of who’s who and what they do.
• Repairing Your Credit—Do posts on things like, “The Top 10 Ways to Repair Your Credit Score,” and give contact information for someone who can help.
• Credit Scores--Explain what they are, how to find them, and what not to do.
• Different Types of Loans—Explain what they are, how to find them, and who to contact.

 
Random:

• Top 5 Apps for Moving--Curation is key. Try home-searching apps, room measuring apps, open house apps, and more. If your company apps or you have an app, include those, and include a link to each
• List of Famous People Who’ve Bought and Sold Houses in Your Area.
• Chamber Spotlight—Do a weekly spotlight on each member in the Chamber of Commerce. You can do live videos. This also builds your contact list!
• Testimonials Trades--Connect with 20 or more friends in the business and write positive reviews for each other.
• Tour Local AirBNB--Create a list of the top AirBNBs in your area. Feature them. At the same time, build a database of people who own the AirBNBs Have fun with this!
• Mayor Interview—Ten Reasons (city)—You can ask things like, “What are the top 10 reasons to live in the city?” “…to do business in the city?” “…to invest in the city?” You can do a new Facebook post each time you get a new mayor!
• List Community Facebook Groups--Think Farm area, special interests, and events. List those relating to your city.
• List of Yearly Events—Create a list of all of the major events that happen in your city. List the dates. These might include the parade, the farmer’s market, etc. Link them to the blog post and update the list yearly
• Top 5 Lists (Coffee, wings, pizza)—This gets you out in the community, builds a database, and creates neat content for people to engage in all at the same time.
•  Broker Corner--Meet monthly or quarterly with your agents to talk about pressing issues in the industry and summarize—what’s happening with ____________?

 
 
Political: (just kidding)
 
**Most of all, use the content on your website to help people. It’ll pay off.
 
 
¹Chicago: 3 Ways To Create Authentic Connection Through Social Media, https://www.compeltraining.com/3-ways-to-create-authentic-connection-through-soc (accessed June 15, 2019).