Office managers are no different than the sales agents they recruit... "We are all people"
You could be an agent selling your service to the public, or a brokerage selling a place to do it from. Both cases require a positive mindset!
But above all... its the office leaders who need to see a brighter future.
They set the tone for the entire office (agents & staff). They don't realize we are all energy and feed from it. Setting low vibrations or high vibrations ripples the halls you run.
I was shocked last week when talking to two different Office managers (recruiters).
Their beliefs were so limiting I questioned (to my self), why would you be doing that job?
We were talking about attracting talent and lead generation. One said "the Broker didn't really want to grow". The other said "most of the agents I call don't speak the same language"
That's like your agent saying "my marketing is working but I don't want to spend anymore"
(#ProTip... If you have a system that cost $X per year and it generated $XXX in return, you would need to be nuts not to focus more on it).
So if you say things like "we don't want anymore agents" I think that's exactly what you'll get. Zero.
And not calling because of language? You can't be the only person who speaks your language in that market. It might even be a good thing because if you feel isolated you can be sure others of your minority feel the same way too! I think you might have an angle or common bond to build from :-)
If your role is to recruit and you say things like the above... I'd reply... "Go live a life of passion because this one is a dead end. You don't even believe in it, so why wake up everyday not feeling accomplished or unpurposed?"
Change your view. This is how:
Stick with the parameters but make your own rules - by making a game of it!
This week look at the 2 agents in your office bringing everyone down. Now think of 2 outside agents who could replace them?
Who are 2 outside agents who did a deal with your office last week? Ask your admin to print off a list.
Take a look and call the 2 that are a few deals ahead of the agents you want to replace.
If your example agents are doing 5 deals a year. Are any on the recruiting list doing 7-8?
(Don't get caught up on the numbers. It's the theory we are talking about here).
*its easy for your staff to print a list like that. Who did a deal yesterday & how many did they sell last year?
Now you are keeping with the limiting belief of how many agents the office can handle, but replacing it with the same bodies... Only now doing 4-6 extra ends with the same resources :-)
You now have the same overhead and agent count... but increased the bottom line. You are also creating a better environment to work in, and that's what counts.
If you want a sample script you can start calling with let me know. This idea is a simple system for ongoing prospecting.
The #1 thing most managers DON'T do consistently.
Need help with the system and what to say when calling agents?
Comment below for the scripts and we'll see what other ways your office can grow :-)