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Webinar with Kelly Mitchell & Danny Wood

2/23/2015

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Share with others:

Join Kelly Mitchell & Danny Wood as they share ideas on current marketing for real estate professionals!

Today we cover better ways to share content, getting seller leads, making animated videos, facebook ads & more. See the show notes below.
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Watch full video:

#agentcaff talking about easy ways to let people share YOUR content with @shareaholic http://t.co/7oJeWnfj8Q @AgentCaff @calldanwood

— Dan Wood (@CallDanWood) February 23, 2015

Webinar show notes below...


#agentcaff shows agents they can make animated videos using @PowToon watch example video http://t.co/RZ1wlcgmqB @AgentCaff @calldanwood

— Dan Wood (@CallDanWood) February 23, 2015

Make animated videos:

Agents need to leverage video, but many don't because they don't want to be on film. Did you want to make a animated video? This is an example we made:
These are great for your landing pages, facebook video marketing, your YouTube channel & more.

We used this on our Rookie of the YEARbook landing page!
Try Powtoon for yourself

#agentcaff talking about landing pages. Example to do it yourself: https://t.co/m6uYhGJna5 with @AgentCaff & @calldanwood

— Dan Wood (@CallDanWood) February 23, 2015

Get seller leads for your area:

In the above webinar we talk about getting real estate leads!
  • You can try yourself DIY
  • Or allow us to handle everything for you :-)
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#agentcaff sharing with you how to share content as a #realtor http://t.co/LgyqFniy66 with @sniply @AgentCaff @calldanwood

— Dan Wood (@CallDanWood) February 23, 2015

Sharing content:

Sniply allows agents to share interesting articles and at the same time add your branding and call-to-action!

  • Example of us sharing a YouTube video.
  • Example sharing a news article.
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Get Snip.ly here.
Shareaholic allows you to easily get people to share YOUR content! Try it out. Share this and see how simple it it:
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Get shareaholic for your site.

#agentcaff talks about how the @SumoMe tool gets a 8.8% conversion on my organic traffic! Try it out: http://t.co/r6lCPbQqUN @AgentCaff

— Dan Wood (@CallDanWood) February 24, 2015

Build your database. Get more leads.

Build your database & contact list with Sumome. I personally use the "list builder" & "smart bar" tools. These two things together get me 8.8% of all my traffic to opt-in for getting me emails!

Picture a call-to-action on your website talking about "updated house values", or a "investing seminar" - it's a free way to add a call-to-action on all your pages, listings, blogs, etc.

Try it out. Go to click the URL at the top of this article and it'll pop up. Feel free to subscribe. I won't spam :-)
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Get Sumome for your site.

#agentcaff agents know print isn’t dead! Thinking of doing direct mail? Use @MiniBuk with @AgentCaff @calldanwood http://t.co/QghSTeCHTp

— Dan Wood (@CallDanWood) February 23, 2015

Think print is dead?

These little mini books are perfect for direct mail & farming! They can get printed with your business card & hand have a built in spot for hand written notes!!

They are so small they fit in regular envelopes. Use regular postage and cost less than branded pens & magnets!

Think of using them for:

  • FSBO's - for sale by owners
  • Expired listings if allowed
  • Your database
  • Open houses
  • Door knocking
  • Seminars & events
  • Everything :-)
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MiniBuk pricing.

#agentcaff ideas on advertising on facebook for #realestate: http://t.co/EXUTwsN4iM @AgentCaff @calldanwood

— Dan Wood (@CallDanWood) February 23, 2015

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Example landing pages for real estate  leads

11/2/2014

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Thinking of doing paid advertising and driving them to a website?

If so watch this video to save thousands by doing a few things right...

Want us to make you one?
Get started.


Landing page ideas:

Have the main topic or keywords at the top left (not your headshot):
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Include a map of the area you already know you are targeting. If you can... make a video relating to that page and show why they should fill in the form and how it helps with what they are looking for:
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Sample videos we used:
Seller video:
Buyer video for after seller registered (thank you page):
Buyer video used on landing pages such as condos, luxury, waterfront, bungalows / ranch, etc:
Below the map & video we included a call-to-action, list of keywords they might have searched, the contact form & a image saying the keyword they searched:
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As a safety we include "related" links that drive to our other landing pages. This is a great way cross link & get lost leads! 
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At the bottom is all your contact info & images of the boards & associations you are part of.

Want internet leads for your area? We can set up the landing pages + your targeted marketing on Google & Facebook!!!

Above was a example landing page layout targeting "investment property" leads but other pages could include:
  • House Values
  • Condos
  • Luxury
  • Waterfront
  • Bungalows / Ranch style homes
  • Relocation
  • Cottage
  • Commercial
  • Becoming a REALTOR (hiring pages)
Click here to get buyer & seller leads in your area.
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Ideas on driving traffic to your real estate websites using Google & Facebook...

    Contact Dan for more info:

    -
    -
Submit
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Spending too much on advertising? This is how to manage your ads.

10/17/2014

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How to pause your Google Adwords:


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To pause, stop or cancel your Google Adwords campaign ads simply:

Log in to: Google Adwords

Click "Campaigns" at the top.

Click the "campaigns tab" in the row of tabs.

The green dot shows what campaigns are running. Simply click the ones you want to pause or delete.

I suggest pausing it that way in the future you can turn it back on without needing to reset up the targeting.

How to pause your Facebook ads:


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To pause, stop or cancel your Facebook ads from running:

Log in to the facebook ads manager:
facebook.com/ads/manage

Click the "delivery" column to see what campaigns are running.

You'll see your ads that are live by having a green dot and the word "active"

If you want to stop the ads just click the check box and delete or flip the switch to pause for future use.

** You might see ads that have the switch ON but the status says "Not Delivering"... These ads are NOT running so don't panic.

Need help setting up your ads?
Consider 1-on-1 coaching to set up your systems.

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Rule based marketing (or programmatic marketing) for real estate agents

6/29/2014

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Rule based marketing (or programmatic marketing) is getting more & more targeted. It started back with Google PPC and you could set the rules that if a person is in your city & search “homes for sale in (city)” that your ads would appear.

Marketing has evolved since that. Now rules are being created based on our behaviours, what we are looking at, what device we are using, our social media profiles… and so much more!

As a real estate agent you can use rule based marketing to only connect with the RIGHT people, at the RIGHT time :-)

This video shows some examples. 
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Recruiting real estate agents webinar by Dan Wood

5/3/2014

 
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This FREE webinar shows you how to recruit real estate agents online using targeted advertising: 

  • Take the email list you already have and create a facebook audience so you can promote things like: “buyer agents needed”, “company openings”, office announcements such as “look who joined our team”, “office seminars” & “special events” 
  • Position your videos on YouTube… so yours are advertised when people are watching your competitor’s videos such as the “join our brand” videos (who live in your area).
  • Get a rolling list every week of the people who just started going to school for real estate using LinkedIn!
  • Target people in a 45 min radius around each office of people “currently going to school for real estate”
  • Leverage Twitter ad rules so your ads appear to the followers of the brokerages down the street!

Looking to recruit real estate agents to your brokerage? Get a copy of the video showing you how! - Dan Wood

Related videos:

Looking to grow your brokerage? Our agent recruiting programs are territorial!

REBAR Camp Toronto #REBCTO

4/26/2014

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Get the video of Danny Woods session "Rule based marketing for agents"

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I can't wait to show agents real examples of how you can set up rule based advertising that only triggers when rules are met - Dan
For example:

  • If a person tweets "moving to toronto" they will see your "search listings" ad!
  • If a person looks at your "house values" page, they start seeing your house value ads on other sites such as YouTube!
  • Creating a facebook audience from the emails you already have!
  • Featuring your listing tours on YouTube when people are in your area looking at listings!

Show up for the live session so you can get the full experience, but register for the video so you don't miss anything.

Time: 10:30-11:15
Room: "UPTOWN"
Topic: Digital advertising for real estate agents
Speaker: Danny Wood

Send me the video!

Want the video after my session? Fill in the form and it's yours!
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Listing sign calls – scripts and follow up

4/1/2014

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My article published at Real Estate Magazine (By Dan Wood):
A simple sheet of paper you can download right now will make your sign calls easier. It can be used for Internet leads, open house notes and all ad calls – anything you should be following up on. It’s a free template that you can save and change. It already has the basic sections you need. It covers qualifying questions, saves the contact info, has the buyer and seller questionnaire and includes a simple follow-up plan.

When I was new to the business I was fortunate to get cold leads calling me right away (Internet leads). It was both amazing and a total disaster at the same time. I’d have scrap paper with random notes written all over the place. Many sheets had the notes from multiple calls. I would scribble outlines to group the notes. I’m sure you can relate.

I also didn’t have a database… so follow up was 100 per cent by memory (not a good thing). So I thought investing in a proper CRM (contact management system) would be the fix. The problem was I’d still be answering calls when I wasn’t at a computer or logged in… so most of the time I was back to using paper.

Having a real database is important. I’m not saying this replaces it… but it is a structured way to have the first conversation. Hand the sheet off to your admin, or add them to the database after. But on the call you need to be “in the conversation” and basic pen and paper will always win the race for most agents.

I pre-typed this questionnaire and had it broken down into the main sections. I printed off photocopies – left some in the car, some at home and some at the office. You can start using this today.

Ever notice when you get inbound calls you’re not expecting it? You’re doing something else and not prepared for the call. This “lead capture” sheet will quickly get you back in the game.

The buyer/seller starts the conversation, but you control it by asking questions (the scripts). When the questions are laid out in front of you it’s easy, especially when you are just filling in the blanks.

I always started with the buyer section first because it’s easier to get people talking (dreaming). During that part I’d listen for appropriate timing to ask the qualifying questions (when they want to move, are they working with a real estate agent, are they financed)? If they were selling, you have a place for that too, along with all the questions needed.

No sign call is ever the same, so you need to have a real conversation and not sound like a nervous robot. Using a lead capture sheet allows you to organically make notes as the conversation is taking place.

Have you ever noticed that conversations flow back and forth from buying to qualifying to selling and you only get little parts here and there? It’s not like you can say, “Look man, I’m not done the buyer script so we can’t move on.”

No, you take what you get and bring them back if you can. Lead sheets are great for that. You sound professional, it keeps you on track and it forces you to ask the hard questions you might otherwise skip, such as are they financed and do they have an agent. You don’t want to scare them off, right?

Go ahead and download a copy. There is also a video about this on the homepage at remonline.com. Watch the video and leave comments to tell me what you think about it.

This video shows you how to use this simple system. It also has a cool follow-up trick for those of you who don’t have a database (and those who do, but don’t use it).
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To download the Ad Call Sheet, click here.

To download a Follow-Up Calendar, click here.

Dan Wood is with Brokeragenation.com, training and recruiting company for brokerages looking to grow. He also works with Richard Robbins International (RRi). For coaching, guest speaking and events call RRi toll free: 1-800-298-9587.
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Recruiting - RE/MAX R4 conference - Las Vegas 2014

2/27/2014

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List of broker owner sessions + recruiting video below...

RE/MAX broker owners & managers looking at recruiting agents and growing their brokerage are heading to  the RE/MAX R4 2014 conference. So below is a list of the sessions you should check out!

Save this video & watch the next...

2014 agenda below:


Monday March 3 
1:00 PM – 2:00 PM
Don’t Lose ’Em (This session is for Broker/Owners & Managers)

2:30 PM – 3:30 PM
  • Why Consider Property Management? A Broker’s Perspective (This session is for Broker/Owners & Managers) 
  • Release Your Inner Leader (This session is for Broker/Owners & Managers)

4:30 PM – 6:30 PM
Opening General Session with Dave Liniger & Margaret Kelly

7:00 PM – 9:00 PM
Welcome Reception (Ticket Required - $65)

Tuesday March 4
9:00 AM – 11:00 AM
Featured Morning Super Session with Darren Hardy & Simon Sinek

1:00 PM – 2:00 PM
Revitalize Your Recruiting (This session is for Broker/Owners & Managers)

2:30 PM – 3:30 PM
  • Recruiting Unleashed: 5 Surefire Strategies to Recruit Millennial Agents 
  • Maximizing Office Profits (This session is for Broker/Owners & Managers) 

4:00 PM - 5:00 PM
  • 21st Century Leadership with Darren Hardy (This session is for Broker/Owners & Managers)
  • Revitalize Your Recruiting (This session is for Broker/Owners & Managers) (Repeat)
Wednesday March 5
9:00 AM – 11:00 AM
Featured Morning Super Session with Magic Johnson & Jean Chatzsky

1:00 PM – 2:00 PM
Current Trends in REALTOR E&O (This session is for Broker/Owners & Managers)

2:30 PM – 3:30 PM
Maximizing Office Profits (This session is for Broker/Owners & Managers) (Repeat)

5:30 – 10:30 PM
Best of RE/MAX Awards Celebration (Ticket Required - $85)
Thursday March 6
9:00 AM – 11:30 AM
RU Ready to Lead? (This session is for Broker/Owners & Managers)

10:30 AM – 11:30 AM
  • The Commercial Comeback: Is Your Brokerage Ready? (For Owners and Mangers of commercial offices)
  • The Ins and Outs of Mergers and Acquisitions (This session is for Broker/Owners & Managers)

2:30 PM – 4:00 PM
Closing Session with John O’Leary

8:30 PM – 10:00 PM
Party with a Purpose with Keith Urban (Ticket Required - $75)
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Recruiting - Keller Williams KWFR – Phoenix 2014

2/12/2014

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List of Family Reunion recruiting breakout sessions below + videos

Keller Williams Team Leaders & Owner Operators (looking to recruit real estate agents) are heading to Family Reunion #KWFR to catch the breakout sessions on growing an office.

The 2014 conference agenda is below. These are breakout sessions on recruiting and growing a brokerage.

Save this video & watch the next...

2014 Family Reunion Agenda for OP's & TL's

Sunday - February 16, 2014
Market Center Health—Retention Vital Signs
Room: N226ABC Intended for: [Leader] (Presented by Mike Bastian) 01:30pm - 02:45pm  

Masters of the "Growth Initiative" - How They Have Leveraged the Pipeline Report, the Top-Down Report, and the Language of Real estate
Room: N121ABC Intended for: [Leader] (Facilitated by Madison Offenhauser) 01:30pm - 02:45pm  

The Team Leader Opportunity
Room: N224AB Intended for: [Leader] (Facilitated by Lesli Akers) 03:15pm - 04:30pm  

Home Run Relaunch
Room: N225AB Intended for: [Leader] (Facilitated by Smokey Garrett) 05:00pm - 06:15pm

Master Recruiters—Top Team Leaders
Room: N121ABC Intended for: [Leader] (Facilitated by Melanie Kenneman ) 05:00pm - 06:15pm  

Master the Tools of the "Growth Initiative"—the Pipeline Report, the Top-Down Report, and the Language of Real Estate
Room: W301BC Intended for: [Leader] (Presented by Mike McCarthy) 05:00pm - 06:15pm 
Monday - February 17, 2014
Grow a Market Center Through Its Associates
Room: N222ABC Intended for: [Leader] (Facilitated by Lucas Sherradan) 01:30pm - 02:45pm  

Increase Market Center Productivity—and Profits!
Room: N221ABC Intended for: [Leader] (Facilitated by Albert Laing of Market Leader) 01:30pm - 02:45pm  

Market Center Operations—Do It the Right Way
Room: N226ABC Intended for: [Leader] (Presented by Sherry Lewis) 01:30pm - 02:45pm

Megas who Made the Move!
Room: N227ABC Intended for: [Leader] (Facilitated by Dick Dillingham) 01:30pm - 02:45pm

Pursuit of Profit Share
Room: N121ABC Intended for: [ALL] (Facilitated by David Jones ) 01:30pm - 02:45pm

Recruiting Megas with The ONE Thing
Room: W301BC Intended for: [Leader] (Facilitated by Brad Spink ) 01:30pm - 02:45pm

Roadmap to Recruiting Success Step One: Find and Recruit Your Next 100 Agents
Room: N127ABC Intended for: [Leader] (Facilitated by Georgia Alpizar) 01:30pm - 02:45pm

Use Your Market Center for Onsite Licensing Education
Room: N128AB Intended for: [Leader] (Presented by Toby Schifsky of Kaplan and Renee Helten ) 01:30pm - 02:45pm

Leadership: Recruit with the Language of Technology
Room: N126ABC Intended for: [Leader] (Presented by Jerimiah Taylor) 05:00pm - 06:15pm

Master Results By Mastering Conversations Between the OP and TL
Room: N125AB Intended for: [OP, TL] (Presented by Brenda Benson) 05:00pm - 06:15pm

Masters of the "Growth Initiative"—How They Have Leveraged the Pipeline Report, the Top-Down Report, and the Language of Re...
Room: N131ABC Intended for: [Leader] (Facilitated by Madison Offenhauser) 05:00pm - 06:15pm

Recruiting Megas with The ONE Thing (repeat)
Room: N127ABC Intended for: [Leader] (Facilitated by Brett Caldwell) 05:00pm - 06:15pm

Retain Your Agents through Production, Engagement, Recognition, and Culture (PERC)
Room: N121ABC Intended for: [Leader] (Facilitated by Georgia Alpizar) 05:00pm - 06:15pm

Roadmap to Recruiting Success Step Two: The Needs Analysis and Recruiting Presentation
Room: N227ABC Intended for: [Leader] (Facilitated by Rich Rector) 05:00pm - 06:15pm
Tuesday - February 18, 2014
Measure the Impact of Training
Room: N222ABC Intended for: [Leader] (Facilitated by Lee Stern) 01:30pm - 02:45pm

Recruit with John Maxwell's The 21 Irrefutable Laws of Leadership, Keller Williams Realty
Room: W104AB Intended for: [Leader] (Facilitated by Paul Morris) 01:30pm - 02:45pm

Roadmap to Recruiting Success Step Three: Handle Recruiting Objections and Close
Room: N227ABC Intended for: [Leader] (Facilitated by Seth Campbell) 01:30pm - 02:45pm

How the Best Fill Their Training Rooms
Room: N224AB Intended for: [Leader] (Facilitated by Beverly Steiner) 03:15pm - 04:30pm

Own a Gold Mine By Leveraging the R-S Process to Recruit Cappers
Room: N231ABC Intended for: [Leader] (Facilitated by Mark Olesh) 03:15pm - 04:30pm

Recruiting Luxury Home Specialists to Your Market Center
Room: N128AB Intended for: [Leader] (Facilitated by Lorri Cutler) 03:15pm - 04:30pm

Roadmap to Recruiting Success Step Four: Implementing an Effective Follow-up System after Recruiting Appointments
Room: N124AB Intended for: [Leader] (Presented by Rich Rector) 03:15pm - 04:30pm

Turn Your Market Center Training Calendar into a Recruiting and Retention Magnet
Room: N126ABC Intended for: [Leader] (Presented by James Shaw) 03:15pm - 04:30pm

Build a Team-Friendly Market Center Environment
Room: N225AB Intended for: [Leader] (Facilitated by Kay Evans) 05:00pm - 06:15pm
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Real estate farming plan & ideas - (full video of webinar)

1/30/2014

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How to do geographic farming for real estate agents:

This is the full webinar by Dan Wood (real estate coach) & Andrew Kardos (farming NEWS letters). Watch as they talk about a 30 touch business plan, the cost of farming, samples of what to send & ways to get leads to your niche / micro site!

Real estate agents ask "how to start a farm" because they want to focus on listings. This video is packed with content and ideas :-) 
Along with the traditional side of farming, we also cover "list building" and ways to get your target home sellers to actually register online with name, email & phone number!

Contact Dan:

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Contact Andrew:

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Andrew Kardos General Manager
missionresponse.com
Call 416.236.0543
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Full BombBomb webinar for realtors + top ideas for real estate agents:

12/6/2013

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This is a full webinar with BombBomb including Q&A:

Get a trial account with BombBomb to test it out - 14 day trial. To save 15% use promo code BROKERAGENATION

My thoughts on using BombBomb for real estate agents...

Want my free game plan? Inquire below for...

  • How to set BombBomb up.
  • With my 60 day business plan.
  • Including you touching your database.
  • Following up with old leads.
  • Setting up your own open house app.
  • + the simple tools you need to make great video!

Get it here FREE :-)

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Dan Wood Testimonials

9/17/2013

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What others are saying about Dan Wood & Brokerage Nation...

THANK YOU
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Limiting beliefs when cold calling agents

8/28/2013

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Office managers are no different than the sales agents they recruit... "We are all people"

You could be an agent selling your service to the public, or a brokerage selling a place to do it from. Both cases require a positive mindset!

But above all... its the office leaders who need to see a brighter future.

They set the tone for the entire office (agents & staff). They don't realize we are all energy and feed from it. Setting low vibrations or high vibrations ripples the halls you run.

I was shocked last week when talking to two different Office managers (recruiters).

Their beliefs were so limiting I questioned (to my self), why would you be doing that job?

We were talking about attracting talent and lead generation. One said "the Broker didn't really want to grow". The other said "most of the agents I call don't speak the same language"

That's like your agent saying "my marketing is working but I don't want to spend anymore"

(#ProTip... If you have a system that cost $X per year and it generated $XXX in return, you would need to be nuts not to focus more on it).

So if you say things like "we don't want anymore agents" I think that's exactly what you'll get. Zero.

And not calling because of language? You can't be the only person who speaks your language in that market. It might even be a good thing because if you feel isolated you can be sure others of your minority feel the same way too! I think you might have an angle or common bond to build from :-)

If your role is to recruit and you say things like the above... I'd reply... "Go live a life of passion because this one is a dead end. You don't even believe in it, so why wake up everyday not feeling accomplished or unpurposed?"

Change your view. This is how:

Stick with the parameters but make your own rules - by making a game of it!

This week look at the 2 agents in your office bringing everyone down. Now think of 2 outside agents who could replace them?

Who are 2 outside agents who did a deal with your office last week? Ask your admin to print off a list.

Take a look and call the 2 that are a few deals ahead of the agents you want to replace.

If your example agents are doing 5 deals a year. Are any on the recruiting list doing 7-8?
(Don't get caught up on the numbers. It's the theory we are talking about here).

*its easy for your staff to print a list like that. Who did a deal yesterday & how many did they sell last year?

Now you are keeping with the limiting belief of how many agents the office can handle, but replacing it with the same bodies... Only now doing 4-6 extra ends with the same resources :-)

You now have the same overhead and agent count... but increased the bottom line. You are also creating a better environment to work in, and that's what counts.

If you want a sample script you can start calling with let me know. This idea is a simple system for ongoing prospecting.

The #1 thing most managers DON'T do consistently.
---
Need help with the system and what to say when calling agents?

Comment below for the scripts and we'll see what other ways your office can grow :-)

#BePowerful

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A new beginning for the real estate industry

8/26/2013

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This is the start of a new blog that will help thousands of real estate managers, team leaders and broker of records!

Birth date: August 2013

#ThankYou

Dan Wood

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